Episode 522 Why You Need Bing Business Places

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Show Summary

The SDM Show podcast episode 522, hosted by Rob Cairns from Stunning Digital Marketing, advises businesses to establish a Bing Business Places profile for improved search engine optimization. Ker highlights that Microsoft’s Edge browser, with its integrated AI Copilot, is gaining market share, making Bing a significant search engine. He argues that Bing Business Profiles, similar to Google Business Profiles, can outrank websites in search results, especially locally. The episode explains that setting up a Bing profile is worthwhile as it can sync with Google Business Profile, minimizing extra effort for business owners. Therefore, leveraging Bing Business Places is presented as a crucial step for expanding online visibility and attracting more customers.

Show Notes

This is a great, concise explanation of why businesses should consider Bing Places for Business, especially given the rise of Edge and Copilot. Here’s a breakdown of the key points and why they resonate:

Key Takeaways:

• Google Business Profile Dominance:
  • Rob acknowledges the established importance of Google Business Profiles, highlighting their ability to outrank websites in local search.
• Edge and Copilot’s Impact:
  • He correctly points out the increasing market share of Microsoft Edge due to the integration of Copilot (Microsoft’s AI).¹
  • This drives users to Bing, the default search engine, making Bing Places for Business crucial.
• Bing’s Prioritization:
  • The logical conclusion is that Bing will prioritize its own business profiles in search results within Edge.
• Market Share Growth:
  • He provides the valuable statistic that Edge has surpassed 20% of the browser market and is still growing.
• Efficiency Through Syncing:
  • Addressing the “extra work” objection, he offers a practical solution: syncing Bing Places for Business with Google Business Profile for automated updates.
• SEO Benefits:
  • He ends by reinforcing the positive impact this will have on SEO.

Why This is Effective:

• Real-World Example:
  • The jewelry store example provides tangible evidence of the power of local business profiles.
• Clear and Concise Language:
  • Rob avoids jargon and explains the concepts in a straightforward manner.
• Actionable Advice:
  • He provides a clear call to action: “set up a Bing business profile.”
• Addressing Concerns:
  • He proactively addresses the common concern of added workload and offers a solution.
• Focus on Trends:
  • He is focusing on current trends, that are affecting the search market.

In essence, Rob’s message is timely and relevant. As AI integration and browser preferences evolve, businesses need to diversify their online presence beyond Google. Bing Places for Business is a valuable tool for reaching a growing audience.