Episode 157: Your Inside Advantage

Show Summary

In this Episode Rob Cairns talks about what the Inside Advtage is for your busiess,

Key Points:

  1. What your Inside Advantage is.
  2. Why different is better then fighting on Price.
  3. What Rob’s Inside Advantage is for his clients.
  4. Book: The Inside Advantage – Robert Bloom.

Show Notes


From the center of the universe, Toronto, Ontario, Canada. This is the SDM show with your host Rob Cairns. The SDM show focuses on business life productivity, digital marketing, WordPress and more. Sit back, relax, grab your favorite drink and enjoy the show. Here is Rob.



Hi all Rob Cairns here. I’m the founder, CEO and Chief Creative, amazing ideas that stunning digital marketing, I hope you’re all having an amazing day. In today’s podcast, I’m going to sit down with you and talk about what’s called your inside advantage. That’s what makes your business different and gives you the competitors edge. So sit back, relax, and enjoy the solo podcast.



Hey, Rob Cairns, here again, in today’s podcast, I want to talk about what’s known as your inside advantage. As a business. This means what gives you an edge over your competitors. One of the many problems is many businesses try and fight everything on price. And the problem with fighting everything on price, that’s a race to the bottom and a disaster that will never work out. So what is the inside advantage? The inside advantage is something that makes you stand out from your competitors. For example, maybe the process how you do things is different. Maybe how you do customer services different, maybe the type of services you offer is different. So let me give you an example of that. And I’m going to show some transparency and share with you one of the things that my business has as an insider advantage. In ads running digital marketing, we do WordPress care plants. And many people do WordPress care plans. But most people do WordPress care plans only update their websites once a week, at studying digital marketing, we actually update our competitors website more than once a week, we actually do it three times a week on Tuesdays on Thursdays and Sundays. And this was the change that my business made as we went into the pandemic, because the reality is, with more people not going out and about the hackers aren’t going out and about either. And that makes me different than most other web care providers, they do not do what I’m doing. So that’s my inside advantage. And it’s really something to think about. Because what’s the point of getting to the point where you’re not making money to cover your business expenses, and pay yourself and make a profit. If that’s what you’re doing, that is not a good idea. So what you really want to do is fight things and make yourself different than your competitors. Because frankly, if everybody’s the same, what’s the point, being different, is better than being cheaper, frankly. And that’s food for thought. If you want to learn more about the Inside Vantage, the best place I recommend you go to is to get a book. And that’s why an author called Robert Bloom spelled bloom, it’s a big hard cover to read cover. The book itself is about I think now it’s about 10 or 11 years old, you can get it on Amazon, I mean, Amazon is the best place to get all things books. And it’s well worth the read. And I think if you got it, you would be really, really happy with the knowledge that Robert writes about, and how he teaches you how to determine your inside advantage. So I mean, to me, it’s a great investment. It’s a book I’ve read over and over again off my bookshelf. So, you know, don’t hesitate, just go get the book and go get it now. And, you know, one of the best things you can do is research what your competitors are doing. Many people don’t research their competitors at all, they just throw the stuff out there, and they hope it sticks. And if you know your competitors are all doing stuff in a way, then, you know, you can research how they’re doing things and then make yourself different that way. So that’s one of the things I would suggest you do besides reading this book. To give you guys an idea. This book runs for about 3495 us so on the American side for Amazon It’s also available in Kindle format. So I think it’s probably the best book you’ll read. So go get the inside advantage. Make yourself different. And that’s how your businesses will succeed. Thanks for listening today and talk to you all soon. Bye for now. Thank you for listening to this edition of the SDM show. This podcast is brought to you by Stunning Digital Marketing. For info on Stunning Digital Marketing and Rob Cairns please go to stunningdigitalmarketing.infoo. This podcast is dedicated to Rob’s late father Bruce Cairns. Keep your feet on the ground and keep reaching for the stars make your business succeed. Bye for now.

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