Show Summary The SDM Show, hosted by Rob Cairns, featuring a discussion with Ryan Waterbury. They primarily discuss the concept of productizing services and the importance of niching down for agency owners. The conversation highlights the challenges of scope creep and the benefits of streamlining services to improve efficiency and quality. Both hosts emphasize the…
Volume 1 of Word From The Pod is now Out. This series is set to be an 11 volume series and will grow. The Dedication for the series is to Tiz Marrone. Without her support and inspiration I could never have even written this series. Enjoy the first volume showcasing the amazing episodes from The…
Show Summary This excerpt from an SDM show podcast, hosted by Rob Cairns and featuring Todd Jones, focuses on the critical importance of trust in business and copywriting. They discuss the increasing filters of distrust people have, especially in digital interactions, leading to a need for more touch points to build relationships. Strategies for building…
Show Summary This episode of the SDM show features a conversation between host Rob Cairns and Laurie and Betsy from the Pursu Agency. They discuss the importance of transparency and collaboration in the agency world, particularly regarding website design and development. The conversation touches upon their backgrounds, the value of clearly defined contracts, and the…
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