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Episode 511 Are QR Codes A Security Risk?

Show Summary Rob Cairns, from Stunning Digital Marketing, presents a podcast episode discussing the security risks associated with QR codes. He explains that security hinges on trust, questioning the reliability of QR code sources in public places. Cairns highlights the danger of users blindly scanning QR codes without verifying the destination URL, potentially leading them…

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Episode 510 Marketing With Bridget Willard The Power Move Hit Reply

Show Summary The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others’ content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights,…

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Episode 509 Security With Tim Nash What To Do With These WordPress Vunerabilities

Show Summary This podcast episode features a conversation between Rob Cairns and Tim Nash about recent WordPress plugin vulnerabilities. Tim, a WordPress security expert, discusses the challenges of managing numerous security alerts and the limitations of relying solely on automated vulnerability reports. He emphasizes the importance of proactive patching, a well-defined software stack, and the…

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Episode 508 Copywriting With Todd Jones – Creadibility Enhancers

Show Summary This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. **Social proof**, including **testimonials**, **case studies**, and **media appearances**, are highlighted as key strategies. The speakers also explore the importance of **word-of-mouth marketing**, **logos of well-known brands**, **awards and certifications**, and **data-driven results**. The discussion emphasizes the need…