Show Highlights Rob Cairns reflects on the journey of The SDM Show as it approaches its 700th episode milestone and outlines an updated, sustainable release schedule designed to balance business growth, personal life, and consistency. Thank You To Our Sponsor Thanks you to our sponsor, All-in-One WP Migration by ServMask. Export your entire WordPress site…
Show Highlights In this episode of The SDM Show, host Rob Cairns breaks down the number one mistake businesses make when sending email newsletters and marketing blasts: using a do-not-reply address. Drawing from a real-world example, Rob discusses why treating email like one-way broadcast media harms customer engagement and relationship-building. He explains how opening two-way…
Show Highlights In this candid and personal solo episode of The SDM Show, Rob Cairns opens up about dealing with grief, personal stress, and overwhelming weeks as an entrepreneur. Reflecting on a recent productive discussion with Mike Vardy about the human side of productivity, Rob explores why business owners need to grant themselves permission to…
Show Highlights In this episode of The SDM Show, Rob Cairns breaks down the critical importance of Two-Factor Authentication (2FA) across all digital platforms. Rob explains how 2FA works as a vital secondary defense against phishing and credential theft, why securing your primary email account should be your top priority, and how implementing strict authentication…