Taking Care of Your Business: Essential Digital Asset Management for Success

Introduction:

As a business owner, one of the most crucial aspects of ensuring longevity and control is diligently taking care of your own business. This includes having a firm grasp on your fundamental digital assets. I recently encountered a former client – whose services I was in the process of discontinuing – who shockingly didn’t know where their own domain name was registered. Despite it being his account, he had absolutely no clue!

In today’s digital landscape, particularly for online e-commerce businesses, how can you effectively operate without knowing the whereabouts and access details of your critical digital assets? This lack of awareness can lead to significant problems, including potential loss of control, security vulnerabilities, and business disruption.

Key Digital Assets Every Business Owner Must Track:

Many business owners, both new and established, fail to maintain a comprehensive record of their essential online resources. Here are critical digital assets you absolutely need to keep track of:

1. Web Hosting: Do you know who hosts your website and have their contact information and account details readily available?
2. Web Care Professional (if applicable): If you have someone managing your website’s maintenance and security, ensure you have their contact information and the scope of their access.
3. Domain Name Registration: This is paramount! Where is your domain name registered? Who is the registrar, and what are your login credentials?
4. Social Media Accounts: Maintain a clear list of all your business’s social media profiles (e.g., Facebook, Instagram, Twitter/X, LinkedIn) along with login details.
5. Email Marketing Accounts: If you utilize email marketing platforms (e.g., Mailchimp, Constant Contact), have your account information and login credentials organized.
6. Branding Assets: Know where your vital branding materials are stored, including logos, brand guidelines, and design files.
7. Google Analytics Accounts: Access to your website analytics is crucial for understanding performance. Ensure you have the login details for your Google Analytics account(s).
8. Password Manager Account: If you utilize a password manager (which is highly recommended!), remember the master password and account details.
9. Other Digital Accounts: This includes any other online services essential to your business operations, such as payment gateways, CRM systems, project management tools, etc.