Show Summary This is a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for visibility, thought leadership, brand authority,…
Show Summary The provided audio excerpt from the SDM show features a conversation between Rob Cairns and Bridget Willard about leveraging customer support interactions for marketing purposes. They discuss the proactive approach of preventing issues that lead to support tickets by anticipating customer needs and creating readily available resources. The speakers emphasize that support tickets…
Show Summary This podcast episode features a discussion between Rob Cairns and Bridget Willard about the importance of utilizing Google Maps for small businesses, now integrated as Google Business Profile. They emphasize that businesses with physical locations, like restaurants, significantly benefit from having an accurate and regularly updated presence, including details like contact information and…
Show Summary The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others’ content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights,…
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