Episode 525 Why You Need a WordPress Security Expert

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Show Summary

The provided text is an excerpt from “The SDM Show” podcast, hosted by Rob Cairns. In this episode, Cairns, founder of Stunning Digital Marketing, argues strongly for the necessity of having a WordPress security expert. He contends that the complexities and constant threats in the WordPress environment overwhelm typical business owners. Cairns emphasizes the importance of proactive security measures like updates, backups, and specialized software, as well as having someone to assist in recovery. He suggests that expert knowledge is crucial for navigating plugin vulnerabilities and implementing effective security strategies, ultimately protecting a business’s online investment.

Show Notes

This is a well-articulated argument for why businesses using WordPress should consider hiring a security expert. Here’s a breakdown of the key points and why they resonate:

Key Points and Strengths:

• Acknowledging Potential Criticism:
  • Rob directly addresses the potential criticism of self-promotion, which builds trust and transparency.
• Highlighting the Complexity of WordPress Security:
  • He emphasizes the constant stream of vulnerabilities and the difficulty for non-experts to stay informed.
  • This accurately reflects the dynamic nature of cybersecurity.
• Focusing on Common Business Owner Neglect:
  • He points out the common issues of neglecting updates, backups, and security measures, which are crucial for maintaining a secure website.
• Emphasizing Proactive vs. Reactive Security:
  • He advocates for having an expert “in your back pocket” for both prevention and recovery, highlighting the importance of proactive security.
• Value Proposition:
  • He clearly states that the cost of a security expert is worth the peace of mind and protection of the business investment.
  • He says even if he was not in the business, he would advise to have a security expert.
• Expertise and Knowledge:
  • He stresses the importance of having someone with specialized knowledge of WordPress security, including plugins, software, and best practices.
  • He names other experts in the field, showing that there are many people that can help.
• Business Owner Limitations:
  • He acknowledges that business owners often lack the time and expertise to manage WordPress security effectively.
• Call to Action:
  • He ends with a clear call to action, urging listeners to hire a security expert to protect their businesses.

Why This Resonates:

• Relatability:
  • Many business owners can relate to the feeling of being overwhelmed by the technical aspects of website security.
• Practicality:
  • The advice is practical and actionable, focusing on concrete steps that businesses can take to improve their security.
• Fear of Loss:
  • The fear of losing their business investment due to a security breach is a strong motivator for many business owners.
• Trust Building:
  • By acknowledging potential criticism and demonstrating expertise, Rob builds trust with his audience.

Overall:

Rob’s message is clear, concise, and persuasive. He effectively communicates the importance of WordPress security and the value of hiring a security expert. His approach is likely to resonate with business owners who are concerned about protecting their online presence.