Episode 54: Goals for the New Year
Hi, I’m Rob Cairns here. I’m the CEO and Chief creator of amazing ideas at Stunning Digital Marketing. I hope everybody’s having a great day and enjoying this special holiday season. Year 2019 is coming to a close. Today I want to talk about how to set your goals for 2020. Let us get the year started on the right track and make 2020 even better than this year. One of the first things I suggest is sit at a table with a pad of paper, make a list of what you achieved in 2019 include the highs, the lows, good both business or personal issues. Or I could do this to take stock of what happened in the year and to figure out where I’m at seven things that have happened that are beyond your control, when the big things that happen in our life I chose lost my mother in law early in the year, there was nothing that Jill or I could have done in this case, we know that it still impacted us for the rest of the year. I wanted to launch two new products which I did not get done for a multitude of reasons why didn’t get them done. And believe it or not, procrastination was part of the issue. So as I make this list, I recognize what worked and what didn’t work. And why not. Once I have the list together, I mark them as I do not want to get this task project done, it was not completed or I do want to get certain projects that I didn’t take what is left over from 2019 that I want to get done and put in a list for 2020. I then sit down and work on things I want to achieve for 2020. For me personally and for my business. Remember personal things need to align with your business goals. So personal goal I have for point one is take eight weeks of vacation. A business goal is to launch two new products in the first quarter 2020 I hope you get those examples. Now once you have your goals set and down of what you want to accomplish, break them down into quarters 124 for the year. Once you get to goals in the quarters that break each goal down into milestones in the goals in Gaul, these mini goals is really important. So you cheat small goals along the way. Your main goal, this helps you not get frustrated. The excuse the bottom line is if you have tasks are too big, you’re just gonna get frustrated, say this is too big, you’ll never achieve it. An example I’ve got a room full of boxes, I’ve got 1000 boxes to clean up. That’s gonna take you forever to never get to. I’d like to clean up five a day and you might actually get to it. Every month take time to reevaluate your course, I take the time to write them out on a piece of paper. make notes beside each of them to see if you’re on track. If you do not. If you’re not on track, adjust your goals. Make sure when you are doing this, you look at why you are not meeting your goals and trying to figure out what you could do better and what’s going on. This way you can adjust the timing your goals are the resources required to achieve your goals. The mistake many people make is sighted want to do everything at once. They set up all the tasks to be done in the first 130 don’t do this, you’ll not have time or the resources. You’ll get packed frustrated. Do not do New Year’s resolutions. Frankly, they don’t work nor waste their time. Goals mini goals are a better way to go in the long term. Awesome of New Year’s resolutions will be evaluated by the end of January. Don’t set yourself up for failure. set yourself up for success. I also keep a journal of everything I do. It helps to keep things in perspective. And for me this works really well who have backed out and use the journal to help make adjustments from time to time. Make sure you help make 2020 your most successful year yet. Take the time to set your goals and do not do that now. It will start the planning for the new year. What are you waiting for? Let’s just get started and get going. As Nike says Just do it. As always Rob carrots are studying digital marketing calm Happy holidays. Happy Hanukkah. Merry Christmas. Happy New Year. Love each one of you, and all my best. Thank you for listening to the SDM show. This shows the production of stunning digital marketing calm. The show is produced generally on a weekly basis with a few exceptions. Please follow us at stunning digital marketing.com for more information on your digital marketing needs. This podcast was dedicated to Rob Cairns his late father Bruce Cairns. Have a great day. Keep your feet on the ground. Keep reaching for the stars make your business succeed.