Show Summary

 

Episode 55 - Year 2019 in Review and a Look Forward to 2020

 

00:12

As I sit here on Christmas day morning, I might take the time to wish you all a very Merry Christmas. If you're of the Jewish faith, Happy Hanukkah, happy holidays, happy everything. And most of all, happy new year. I wish you and your family all the best. Now please join me for this special episode, right doctor, my good friend, Jeff Brown, who's a workplace education trainer. And we look at some things that happened in 2019. And some trends coming for 2020. Sit back, relax, and enjoy the episode. Everybody here with my friend Jeff Brown today. Hey, Jeff, how you doing today?

 

00:50

We're doing great. Rob. Hi, everybody out there. The Internet lead?

 

00:54

Yes, the great old pros of the internet. And we all know tongue in cheek, the internet is all bad and a mess. And you know how that is right?

 

01:02

We know it's all true.

 

01:03

It's all true. So I thought, Jeff is a workplace education trainer, one of the best trainers I know. And I thought we'd do a little bit of a trip down kind of couple of things have happened in social media this year. A couple of things have happened in tech this year. And a couple of things have happened in WordPress this year, this year. And then we kind of go from there and sort of give you guys a little bit of a wish to know what's gone on where we think it's going, why we think it's going. And to some degree, how all circles come back to Rome and all things become the same again, right? Yeah, absolutely. Absolutely. Yeah. So that's that we kick it off by talking about WordPress, a little bit. Last November, we hit Gutenberg for the first time. In 2018 2019. November, we hit a year of Gutenberg. And, frankly, not much has changed. I shouldn't say not much has changed, not much has changed from the community standpoint. The blocks are getting better. They're making some inroads, but I don't think the community has accepted it as much as they would like. Your thoughts, Jeff?

 

02:16

Well, it didn't go as smooth as they planned it. For my participants. As far as their perspective, the people that manage the small business, they found it confusing. They found it really different than what they had been used to working. We know change comes but for some change, it's hard because at the end of the day, WordPress for a lot of people I train is not the main thing they do. They have a business and they need a website, they use WordPress. And they are literally trying to keep up and keep things flowing as best as they can. And so this change has been a real eye opener and in some cases, a bit of a struggle for some of them to get used to.

 

03:00

Yeah, I would agree. I mean, I've You and I both spent a lot of time in the WordPress site, either teaching or doing. And I haven't been able to get my head wrapped around Gutenberg to this day. So the approach I've gone is I use a page builder. I'm in a VEDA fan as you are so I use the Aveda theme such page builder but frankly Elementor, Beaver Builder, oxygen, Devi. Any of those page builders are really good these days. And if you're using a page builder, I think the advantage to using Gutenberg is what's happening is a lot of people are having a developer develop with the page builder. And when they do their blog posts. They use Gutenberg to do the blog posts. I don't even do that I actually use VEDA to do my blog posts and be done with it.

 

03:50

Absolutely. I like working in that framework as much as I can. I tried to teach my participants to pick a builder and then just go with it. Because it combines the best of everything. It's got the framework for Gutenberg built right in. And essentially, all the benefits of Gutenberg are right there for them and an easier way for them to navigate. Yeah,

 

04:11

no question. And I was talking to Bob Dunn popped up last week. Shout out to Bob. And the conversation we were having is what do you think about Gutenberg? And he said he's been using Gutenberg for all his blog posts. So Bob's got his head wrapped around it. Bridgette Paul, fall burchett on Twitter britches from running along to the Gutenberg discussions via automatic Gutenberg time, so shout out to Bridget. She's got her head wrapped around it more than most people. I would say Matt Mullenweg. WordPress founder is frankly listening to the community. A lot of people don't think he is. I don't agree. I think they've made changes because of the communities. Yes, yes.

 

05:00

Believe what they were trying to do, because effectively it's all about the code. It's all about your content being understood by Google, for instance. And the browser's and, and really just making it the best that it can be. But in some ways, it's been a hard transition for people are still struggling to get their head wrapped around the, the, everybody loves the good, but they've got to make the good work. And so that's where Gutenberg has had its challenge from the get go is that just people can't seem to know if you know, coding and stuff like that, you get the whole concept. And you can, I mean, I love that we can inject extra code into Gutenberg, and I really liked that possibility. For most people, that's not a reality. They're putting a block in as long as they could get something in that block. That's my first they're gonna go. And then they're struggling to go, what's next? And

 

05:57

how does it look? Yeah, and I know, I would agree with you. And I think it's more important, as a business owner to get your messaging down copywriting. And things like that, than to frankly worry about fancy design, I think I still see a lot of stuff out there where I kind of look at it and say, Okay, did somebody really put in a slider that took up the hole above the scroll, and they wonder why they're not getting any messaging on your website? So I think there's a lot of that going on to and I think, more important than the vehicle that creates it. Yeah, cuz

 

06:35

if your content is beautiful, but nobody sees it, it doesn't rank well. Or it's not showing up in the searches of others, then, what's the use of it, I would rather have a moderately okay looking design, and then showing up really well, so that you've got a great listing on Google from what you've created. And then people can at least click it. And because remember, when you first page, Google, you know, everyone wants to be first page, Google. But that's not the end all be all. Because we've got 10 organic listings there, they're all auditioning for the click, who gets clicked first, and at the end of the day, your perfect Li designed webpage or blog post. If it's not going to perform well, in that index search index, then there's a problem there.

 

07:27

I would agree. And I would also go so far as to say, as a business owner, if you want quick ROI, I'd be coming up with PPC or pay per click, or a social media advertising budget faster than waiting for SEO to do its magic, because sometimes SEO changes can actually take six months to a year. Whereas if you're doing pay per click, you can get results within weeks. So I really think that's a big factor as well. You know,

 

07:57

it's it all comes down to this opportunity knocks on the door, you open the door you up, you grab opportunity by the throat and drag it in kicking and screaming, but get the job done.

 

08:08

Yep. So let's go on to social media for a minute. This year, we've seen Google fined by the EU, European Economic Committee, we see Mark Zuckerberg in front of Congress, which is actually quite amusing because congressional leaders in the US don't understand what social media is, except for Donald Trump. But that's another story. We we've seen people complaining about privacy, yet they continue to opt in all the time and don't return to service. But somehow it's Facebook's fault. And then we see this whole issues that have come out worse, where social media sites like Twitter will no longer take political ads. general thoughts on what's going on? Well,

 

08:57

why don't if there's been so much trouble with, like Facebook, for instance, with the political ads and what's going on? Twitter just said, let's just get stay out of it. And let's do we do really well. I mean, if you don't have to go into that arena, why would you? Why would you potentially want to end up sitting where Mark was sitting in Congress, because you like political ads. So maybe it's not, everybody's happy with. But at the end of the day, Twitter really has to cover their butt basically, and eliminate a lot of risks that could happen and right now, this is the time where things are ramping up. And Twitter by not allowing political ads could literally skirt a lot of mess, by not being in it, whereas other networks could be literally up in front of Congress again.

 

09:55

But the issue becomes even more than that in many states, including Agenda, we've got cannabis being legal, but you can't advertise online for it. You've got a whole scale of an adult industry where many parts of it are legal. And I'm not just talking the sex for sale game, I'm talking everything from adult stores to you name it, you kind of advertise online for it. So a lot of purists would argue and say, but this is censorship. And is that really right either? What do you think? Well,

 

10:31

at the end of the day, Twitter is a business, it's their property, and they can pretty much do what they want. There's just been so many people stepping in it this year, so much controversy, so much focus away from the real momentum that the social networks should be focusing on. And now they've got these side curves, pulling at them slowing their momentum in their business, they, they have to literally press ahead and try to make

 

11:01

like the magic.

 

11:17

So Jeff, I thought we'd jump into the whole realm of internet website, and personal security these days. And what kind of tricked me into that is if you've been following the story out of Ontario, or Canada, lifelabs, which is a basically a company that does medical tests, they do radiology tests, and they do bloodwork, they were compromised this past week, 250 million people in Canada. Last I read yesterday, there's a class action lawsuit started. There's all kinds of privacy concerns. We know from working in the WordPress space, we've dealt with plugins and code, and that's been compromised. Microsoft has to Tuesday on Patch Tuesday has a zero day vulnerability. And it goes on and on. And on. What do you think

 

12:09

it's almost to the place where the average person doesn't have the skill set to be able to operate in this environment. And I'm sorry to say this, but in our

 

12:23

quest

 

12:24

to almost make things simple for them, we've made it more complicated, because now there's more things needed to stay safe. Let me give you an example. So we got a site, any kind of site, we got a username, we got a password. And now we knew that passwords can be compromised. And at the end of the day, people keep on using the same password over and over and over again, it's not strong enough. And so so we get a, we finally get into a place where we use a good password. And now we're introduced to two step verification, which means and you'll love this, the verification comes by text, or heaven forbid, we have to use a third party authenticator to generate those codes, which means that I need to understand more about my phone and how to use it, where I just want to use it to call someone and maybe get my emails. And now I'm faced with all these challenges, and I'm a business person, or I'm a person that just uses it for personal basis. And I want to pull my hair out because it's gotten a lot more complicated. And my friend got hacked. And now I'm afraid.

 

13:47

Yeah, I wholeheartedly agree. Let's let's go back to the SIM card problem. There's a term out there that's become really big at the end of this last year called sim jacking. And it basically means you call the cell phone company up, you impersonate the customer service rep doesn't want to piss you off, pardon my language. And what happens she sends you a SIM card, asked to head to the founder Twitter, what happened was sim jacking. He was a victim to that scheme. So his account was hacked because he was sim jacked. And what it teaches people is you shouldn't be used relying on your SIM card in your cell phone for two step authentication. Frankly, at the end of the day, you should be using a third party tool like Google authy, which works really well. I actually use what's called the Nuba key which is a security key in conjunction with Google, I think I have multiple ones in case you lose one or one gets broken or something. But you have to do that. And let's go back to the whole password thing real quickly. I still think the password solution to reason people on a Mac will have a service called One password, which is very popular if you're a Mac, or if you're a cross platform browser, I'm a big fan of LastPass. Yes, been out forever. And LastPass can be used on a cell phone, it is free to use on your cell phone and your PC. They also have a family, which you can pay a little more for, which I do, actually. And one of the cool things is, if something happened to me, all my wife has to do is email last email a special code the last pass, and if they don't get a response from me, in a week, they unlock that account to my wife, and everything in it. So it's like in case somebody's deceased or, or emergency or something like that. And we're not really talking about this. This is food for thought for any business owner, but you should think about your digital assets if something ever happens to you in your businesses. Absolutely. It that's another discussion for another day, actually. Yes. But it's that's a big one. But, and things like that. And it's always so having spent as long as I have in text support, computer security and everything else I've done, I think it's always the problem between making it lockdown and usability for the user. And it's where do we find that middle ground? And I don't think we found that yet to be honest.

 

16:31

No, it? It all has to do with the basic idea of how we use passwords. And how many passwords do we have? And how do we keep track of them? And whenever I do any trading, I tell people, there's four different ways that people literally do it. The worst one is one password, one email, one username for everything. Yep. If that gets breached, these guys that we know as hackers literally have a program, slam it in it goes through the whole internet, boom, done. You're cooked?

 

17:04

Don't no question. And I'm gonna stop here for a sec. And a shout out to our friend Scott Mills, Susan Constable, the Trump police force he reminded me of a couple of weeks ago, the website I know in use, and that's called if you've been pawned. If you take your email address and put it into that site. It has a database, and it is legitimate. So if you're worried about throwing your email into another site, and it will tell you all the sites that you're on that that email has been compromised, yes. Have I been pawned? Have I been bought, so you need to check that one out. So keep going.

 

17:44

So the next one is pen paper. And I tell people don't use coil books, don't use books that just don't have sections, because you ended up putting a password in one place. And then you keep on writing stuff. And then you put, you need to change the password, you put another spot and you come back to the old one, you're you're not quite sure where the password is you spend more time resetting your password, you have to think about this. This is time you can't build a business. So if you've got your passwords on paper, it doesn't have sections. And it's organized. You're going to waste a ton of time. And I tell people, when you get rid of password, put a line through it don't completely destroy it. Because what if the network asks you? What was the previous password, you have to be able to see that? Yeah, so if you've got a paper book, you've got potential water damage, you have to treat it like a Visa card, you keep that thing close, you don't share that you don't leave it unattended. It's the keys to the kingdom, so to speak, and you have to guard it. The next part is if you got a password keeper on a phone, we're not talking LastPass, right like that, just, you know, some people will put it in their notes. So what happens if the phone doesn't start, you better hope that that stuff is backed up. If it's not backed up, it's not secure and encrypted. On the other end. If someone breaches the other source of the other end of it, you're in trouble. And so stuff happens to phone, the greatest majority of things literally are, you know where it drops. And so your bag of rice and you're just praying, this thing's gonna come around. But if you cannot go online and get this stuff because your phone is down and out, you're in trouble. And the best place I tell people and this took me a while to get to that place is to use an online password keeper that is secure that has two step verification that has the right encryption on there and they're prepared that prevents even an employee from getting into it. That's what I like. That's why I like LastPass there's other programs out there. But this one, it took me Literally months of trying to get used to the idea, I've got to be putting all my passwords online. And it for me, it had to offer the ability to any device, even my friend's computer, we've got lastpass.com login, it also has to have the ability to print my passwords, so I could put them in a vault. And so I love that about LastPass. Yeah. And that's where, because literally, I'm signing in with one password, and I'm clicking buttons to go to other places. And then from there, I'm using two step verification on those. But that's literally, and I don't even know my Facebook password. It's in the vault, I'm clicking a button. And so I could be tortured, I couldn't tell you my Facebook password.

 

20:49

So what's really cool too, with LastPass, I don't use it in a corporate environment, but they have a corporate package. I can actually if you work for me, I can give you a corporate access. And you can click on something to log in. And it won't even let you see, say the counting back password. It's set up that way. And it just clicks in. So it's really great to share with employees from the security perspective. So when the employee leaves, you don't have to reset all your past. Absolutely. And how many places have had employees call up? I

 

21:20

forgot my password. Yeah, if you're going to dashboard, an administrator that can administrate them, it ends up in that case them just clicking buttons and going there.

 

21:29

Yeah, I really think if you're concerned about this whole thing about passwords, and Sim jackin, which we've talked about, I think he has to go back and read an old book called The Art of deception. It's written by the legendary hacker Kevin Mitnick, the geistigen. And he's the one who hacked the FBI website and then became the number one security consultant. But this book is all talks about social reengineering. So basically, what he says is 90% of all initial password attacks are somebody working their way and not the electronics, which I tend to agree with. So the other thing is, while we talk about passwords, as we move forward into 2020, business owners, please start taking regular backups, personal owners, please start getting your photos to backup off your smartphone automatically. You can go use Google Photos, which free set it up to backup. If you've got one drive or Google Drive, you can set photos to backup automatically there. If you've got amazon prime, you get Amazon photos for free. Please set one of these apps to backup photos automatically off your phone. So that if you drop your phone, you break it, you're not up a creek without a paddle. On the website, I deal a lot with website hacks. Please make sure that you update your website on a weekly basis and you have a backup. And by the way, if you're taking a backup, make sure you can do a restore before you really need it. Because a backup is only as good as a resource. And I agree with it. It's you know, shameless plug I'm in the space. And I think it's time people say I can do this all myself. But business owners frankly, you guys don't have time to do this. hire somebody to do it. I don't care if it's me or somebody else, but protect your business because it's getting really tough out there. Every day I wake up, and I read about five breaches. And I stopped me Hector the graph.

 

23:34

Yeah. It's funny that you say that, because this afternoon after we get off this, I'll be restoring a website that got hacked, and still trying to determine how it happened. But nevertheless, regardless of how it happened, we're going to be restoring it with a backup plugin. And fortunately, the website owner had a backup. The host really wasn't that helpful. There are other companies that would love to help them for an extremely large amount of money. And

 

24:15

me too, by the way,

 

24:17

I know

 

24:19

when I train, workshop participants, I do WordPress, one in two programs with workplace education, one of the things I teach them to do is to use a plugin to backup their site. And if they go, you know, this is kind of expensive. I'll just indicate to them how expensive it is to have a security company, pull the virus out of your site.

 

24:47

I'll give it I'll give you the expense. So I typically if care plan packages to start around the $100 Canadian a year which you know when you're breaking up per month is almost nothing. And on the low end, and if you had to restore site, I could restore a site within probably 15 or 20 minutes. If you don't have a backup, fixing that site can cost you in the 1000s of dollars. I know the last one I referred out was an e commerce site. And his cost was $8,000. Because he wanted for our service. Yeah.

 

25:33

I understand that because he is going to be selling a ton of stuff in that short period of time. So he wants to get back in action.

 

25:44

Yep. So what business owners really need to think about, and personal people as well as what this is worth to them if they lost all this. And usually with photos, I hear the word priceless all the time. So if it's priceless, treat them like to priceless. If your data to replace is worth and a half a million dollar range, which is not uncommon. Treat it like that protect it like that, you wouldn't leave a diamond earring worth a million bucks on a counter where somebody can walk in and put it in their pocket. So why are you doing that with your dating business?

 

26:21

Well, let's kind of recap a little bit Robin, go somewhere that I know you're dying to go to the we've got the backup of the website. And the question then becomes where do you put that wonderful backup when you need it? Because we're going to be talking about the our word

 

26:43

ransomware ransomware? Yeah. So what I think yeah, we are going to go there. So what I think you need to do, as a business owner, is you need to have two copies of that off your computer, one in your office. And one I don't care where you put it friend's house. In my case, I use a backup server that actually syncs to a backup server off site, except that's an automated expensively. But if you're worried about cost, go buy yourself two USB hard drives that are under 100 bucks for a terabyte folks. So 200 bucks, be two copies, take one home leave one at the office. And two good. It's that simple. I'll have to

 

27:25

let's see, I have to wonder how some of these bigger organizations fall play to read somewhere where you almost think that they don't have a backup. And I got a question whether these IT teams that they've hired, really are doing the job they're supposed to, because we're things I do is I take a backup of my stuff. It's offline, it's not connected. So if my machine does get hit, I have a an external drive to actually many external drives that I can plug in and just get right to work.

 

28:03

I think where it's coming from is I don't think some of these big IT shops are doing proper disaster recovery testing. I have a good friend of mine, who is in it with the Bank of Montreal. And he used to be part he's not a more but used to be part of Dr. weekend's disaster recovery weekends with the test systems. I know, with my clients, I regularly test I checked data integrity. I know when I was in health care, one of Trumps major hospitals, the team that looked after the backups now, it used to do regular disaster recovery tests. Many of these organizations don't. Many of the cities that have fallen, the guys doing ransomware actually targeted for doing their homework. So they did they targeted some cities in Florida. Yes, what and if you work, they all go to the same insurance company that looks after small cities in Florida. So they determined the small cities were probably not that big it punches. So they attacked them. And the insurance company paid out the rights because it was cheaper to pay out the ransoms than to worry about the date.

 

29:24

And I wonder,

 

29:28

keep going. It makes

 

29:30

me wonder why these people because it's not like the information they have is can be easily got somewhere else. Sometimes this information is really hard to acquire in the first place. And like emails, for instance, personal information, things that really shouldn't be going out the door in the first place and they take a while to accumulate this stuff. If you lost it all. It would take you a long time. To build it back up, no question. I wonder why they just aren't doing their due diligence because it's not like a small entity that some of these people are pretty big. And they've got a lot of information that's very key for a lot of the businesses in that area to run because they're the connected hub, through which, for instance, real estate agents often work with city departments to do things. And when a suit department goes down, it stops them it starts, stops a whole chain of people from doing their their job.

 

30:33

And you and I have talked about this offline, I've actually coined 2020 is going to be the year right. So if you thought 2019 was bad, I think, and one of the things that causes us a lot, I hate to say it's phishing scams and links in emails, folks, you just got to be so careful. We're going we're going into the holiday season here, there's more Santa scams and more not real scans. And by the way, if you're if you work for Canada customs, you can find me in Toronto, feel free to stop by please send your police officers with two because I'll have mine. And you know, we need to start listing the scams, and I was tongue in cheek talking to a cousin of mine who works for Border Services out in British Columbia. And I said, Could you please just send your arresting officers and come get me because, you know, the scams are still running? Absolutely. Let's just let's just start ignoring them and shutting them down and not even answering the phone.

 

31:33

And the thing that we need to keep in mind is that this is a process of education. Yeah, because I think of this way. We may be okay. But we need to educate the people around us like mom and dad, you are protecting your inheritance. When you teach mum and dad how to avoid these things. Don't be click happy. If you're not sure call me. I will stop what I'm doing and help you out. Don't be clicking and putting information into places that you're not sure of. And one thing I tell them, if you feel like you're being pressured to put something in, there's a good chance that it's not legitimate.

 

32:14

So true. So we've kind of talked a lot about backups. So the last thing I want to talk about is move on to the wonderful world of social. Because yes, social media is geared an eye to Jeff's hearts. I don't know if any of my listeners know Jeff and I met on social media probably about 10 years ago, originally on Twitter, I still think Twitter's very relevant in the world, if anybody doesn't believe so as Donald Trump, President of the United States, so roven Twitter is yes, you can like or hate him for his political beliefs. But if he was a marketer, we would all think he was wonderful because he still makes himself relevant no matter what he does. So absolutely. That I'll say, the social media landscape is changing. One of the things going on, is I think the users of social media is blaming the sites for privacy. I have the same in my life, that privacy starts with you, I'm sure a friend constable Scott Mills, would you agree with me? I think we need to stop blaming all the social sites for the fact that I put all my information out on him, and it was stolen. What do you think? Well,

 

33:32

when I train businesses, I tell them to be very careful about what they put out there. Like for instance, something very simple. Facebook and your birthday. I tell people don't when I'm doing these courses, put your real birthday in there. It's okay to lie on this one. Make yourself younger. But it's the whole idea that your birthday could be used by someone to compromise your your cell phone company information, for instance, because one of the security questions that a cellphone company may ask you, when is your birthday?

 

34:09

So I could fake it?

 

34:12

Absolutely. But at the end of the day, I cannot still believe you know, people don't count down 30 more days to like go away for two weeks. I mean, linnaean squeaky are gonna make an appointment to rob you. It's,

 

34:26

I have a policy. I don't post any pictures. while I'm away. I haven't posted a picture of my last vacation at all. Thank you. And, and by the way, I should I should tell you people, if you're looking at renting, here's a tip because this one comes from my wife. Do not post social media pictures of you being a party fanatics have dirty apartments, if because if a landlord is smart, they're looking up on social media. And if they're seeing this stuff, they're not going to rent to you. So just You know, while we talked about that, this is where privacy matters only show what you want to be shown and think long and hard.

 

35:08

Well, here's another of my favorite ones, people shaming businesses don't I mean, I see this a fair amount, where we might even have social media consultants not getting their way. And all of a sudden, they're bashing the business. I mean, I spent most of my training experience trying to help business to be good business. And I believe that, first of all, as a business, you need to be a business of excellence. And every business of excellence will from time to time, drop the ball. But I'm not saying go and offer poor customer service, because if you do, you're going to get called on that. But the idea that people would shame businesses to get what they want, that's just not cool. The reason

 

35:57

it happened. So and I'll tell you, from my perspective has been there, done that, you pick up phone, and you call them. And I'm gonna use Rogers Communications as an example. I've been there, done that, and you and you don't get the respect on the phone from the front level or the management team? Well, then I think, as a customer, you have the right to go. Because

 

36:22

and I agree, you should. And you and I've had this conversation, escalate email, phone, however, you can, if you Dofus enterprise,

 

36:33

then you have to reach out on social media, but you just don't go immediately to social media, and threaten them or try to shame them to get your way. That's just not, I mean, in the realm, because we know small businesses make up the lion's share of businesses in our areas, we have to think about supporting and helping these people, you know, I like Buy Local, I believe we should support local business. But I don't think the first thing we should do is slim local business, because we don't get our way. I mean, tried to go through the normal ways of phoning email, what are you have to do take it offline.

 

37:13

And by the way, if the local business fulfilled their obligation, and I've been there and still been sacked. So that's not cool, either. That's just sour grapes. If you fulfilled your contract, and you did everything you said, you were gonna do, you know, in the data reviews, I don't think you have the right to go and post a negative review, because you gave he delivered exactly, we could probably there's a lot of that going on. Um, I want to move on to one more subject, before we get into some trends. And that's this whole aspect of Facebook cookie tracking. So I'm going to throw something out, I'm going to be a really bad marketer right now, folks. And if you're concerned about scripts or tracking, there is a new privacy browser on the market called brave, brave, calm, go download it. What brave does is it turns all the scripts off in the background and actually speeds up your internet experience. Now, the only problem is if you start doing this, and the world does that bass, then the internet is going to become a pay per click pay per use model for sites. And I don't think that's a bad thing. So one of the things I read a white paper in the last couple of weeks about was somebody complained and said everybody's willing to pay for streaming services. Netflix, does Spotify. Yes, I have all three of them. But then when you say them, we pay for access to Facebook. No, the internet's free. Well, why don't you understand that advertising is what pays for the internet? Absolutely, just so easily. So you've got some options. But what I would say is think really hard what you wish. What do you think just

 

39:09

the we've, we've talked about this quite a bit Rob, and then it's all about quality. And at the end of the day, free gets people in, but does free really provide what the end source needs to grow and provide the necessary things to keep you safe, for instance, because at the end of the day, if you go into a restaurant, say I want my free hamburger, it's not going to happen. If it's a free hamburger, it's probably out of the bin, so to speak. And so these companies need to be companies they need to generate revenue, they need to survive, they need to hire people to make the product better. So somewhere some money has to be literally made to this company. We don't we don't Facebook, the old saying is we are the product, we create the content that marketers

 

40:13

use to

 

40:15

market to us, essentially, we create content and marketers market to US based on the information, the data that Facebook provides them to market to us. So essentially, we are the product when it comes to that, but not everybody can survive on that model. And that's where Netflix, for instance, has the charge. That's where Disney channels got to charge you because in order for them to get better to pay people to create things, then they need to be paid for it. We essentially are creating things for, for instance, Facebook, Twitter, we we create video create, we create, for instance. And so at the end of the day, there's always been that tension of free versus paid. And the old adage you get what you pay for, is essentially still the standard of, of what is going on?

 

41:09

No, no question. So that that's a really good discussion. And I think what we'll do now is we'll move on to some trends and social media. And I think what I'm gonna do is fire a couple of trends, Ostia and ask you what you think, how you game for that. So right, let's start with Tick Tock.

 

41:31

Ah, good heavens, Good heavens. This is this is ether, the ether, the bond.

 

41:40

The fact

 

41:43

let's talk about who owns Tick Tock.

 

41:47

And

 

41:49

now I, I absolutely have had Chinese friends, I love Chinese people. But I really have an issue when using something from the Chinese government, where they're so controlled. I mean, we're talking about literally monitoring people based on their social media, stuff like that. So this is a Chinese social media company. Now, there may be great value for people to be there. But it's like, I'm going to set up a lemonade stand in a lion's den. Yeah, I hope that I don't get bitten. And I just don't see. I see a lot of the stuff that is happening behind the background that people don't see. And it worries me that I would want to set up a lemonade stand, stand in a lion's den so to speak. I'm hoping that it's not the lions aren't gonna bite me. But I literally think there's a real risk. And businesses need to mitigate risks, they need to make wise choices. And I really don't think that Tick Tock is going to be a good choice for business, especially in the political world, we now find ourselves this thing can go either way. Now, I always hope that things will work themselves out, they'll head in the right direction. But I just don't think that we should be setting up literally a lemonade stand in a lion's den. I just don't think it's a smart thing. And people apparently don't have a problem with setting up a lemonade stand.

 

43:33

So that sensory, so there's one tough one. And I agree. I mean, if it were me, I wouldn't be going anywhere near it. I've expressed my opinion as that people tell me, I don't know what I'm talking about. But I'd rather be safe than sorry. So just as hard. Topic number two, in terms of social media, US Congress.

 

43:57

Good heavens. Bombs are dropping, so to speak. Yeah. Well, the now we we hope that that Congress has great people that are supplying information to them. But a lot of ways they don't seem to understand what they're dealing with. And I want to say that with all kindness and fairness, but the internet they fail to understand the true nature of the internet and what is going on and they're making decisions based on the information that they have in front of them. And if they really don't have the necessary information. We saw this when Mark Zuckerberg was before Congress. It was this my brother says a SHOT

 

44:43

Show. Oh, yeah, it was I watched it was

 

44:47

clearly in their questioning. I didn't understand the bigger picture what this thing was about and and what was going on. So and I don't want to say that they were Soft Bollinger ducking the hard questions, I just don't think that they really understood the questions that really needed to be asking the Mark Zuckerberg in that. And that's where I mean, once it, I believe that Congress really needs to get involved in I need they, I know that they need to literally be a part of it. But they also really need to make sure that they have a full understanding so that when they end, ask that question, and they get an answer back, they know exactly what the person is saying and how to respond to it. And so they apparently they just did not, and they didn't get to the meat of it, the real issues of the day, they just kind of just came and went. And it was almost like how would you describe that? Robin, your words, what you saw,

 

45:54

I think the biggest problem is lawmakers don't understand technology. And that causes an issue when we get into the internet and, and things like that, I really don't believe that they, they get technology. There's some smart people like Elizabeth Warren who's running for congress who I've been following. She gets it. But most congressmen and women do not get technologies, you're asking them to pass judgment on a model that they really don't understand.

 

46:27

And they really need to. They've got people that they surround themselves with, they need to have people that are supplying them with the necessary correct information to give them the picture. I mean, they still need to do a little study themselves. Yeah, but I can't expect them to do it all. So they don't know good people around them that are supplying truthful, honest, and knowledgeable responses to things that they need to know to make decisions.

 

46:58

Next topic, video on social media

 

47:03

video on social media. Well, I thought in 2015, the This question was already settled, where video is absolutely the the best piece of content. In my workshops, I tell them to do these live streaming videos because Facebook Live for just because you've got greater visibility out of the gate. So video, we think of the fundamentals of it, video, allow someone to see you, to hear you. And in the realm of building likeability and trust,

 

47:37

because text

 

47:38

itself can be very tone deaf, but when it comes to video, they get to see whether they're gonna like you. Yeah, see whether that whether you're trustworthy. I mean, I put people in front of my wife, and she tells me right away, you know, this person is good, or this person is not so much, you can read that. And video is a way for a great business owner, to practically get to the end user that they are worthy of doing business

 

48:04

with.

 

48:04

So video literally brings that element in, in a way that text and pictures just simply cannot capture how you speak your tone. That really resonates with people, and it helps people feel safe. Because when you think of it as something simple as this. Am I gonna do business with you? I'm afraid I don't know you. I gotta pick up the phone. I hang it up because hey, I don't know if they're good people or not, you know, they might be scary. But in a video, you break the ice so to speak, that makes the initial contact to the business that much easier. Because you feel like you're calling a friend, someone at least you had some feeling or

 

48:53

trust with? Yeah,

 

48:54

what's up what's done a video. So when it comes to video, it conveys more than pictures and texts can ever convey. And it helps people know what you're like.

 

49:07

There's two types I tried there and I agree with it one. If you don't believe it, take your smartphone, take a table, top tripod, record three videos for three weeks. So nine videos, put them out Monday, Tuesday, Wednesday, on all your social media platforms, your visibility will go way up number one. And number two, if you're trying to get a hold of clients use a service like loom loom.us and send them a video message instead of a text message and see what kind of reactions you get that video kind of sends it on the next subject LinkedIn.

 

49:48

Alright, LinkedIn. This is the business on LinkedIn has had various different seasons to it. I mean, not them have been wonderful. And I mean, one of the jokes was LinkedIn was becoming a hookup service, literally. Yeah. And so they've had to fight that. But they're starting to bring back some legitimacy to that. But that being said, and they are working on these, hi, how to connect with you. And oh, by the way, here's my offer kind of deal. They're trying to stop that kind of stuff from happening. Because one of the things I think about businesses, Hey, get to know me first, before you throw business in my face. This is not and I remember an experience where my wife and I, this guy walks up to us and says, I was talking to a friend of yours downtown, they recommended that I should go see you. And actually the guy didn't even know him at all. He just literally that was his line to get in the door, so to speak. And I kind of hate that kind of that kind of scuzzy kind of way of doing business where, you know, hey, we're friends, let's hit What am I something?

 

51:01

And yeah, I agree. You've heard me say marketing is like dating. I say that that's kind of one of my favorite phrases in the last year. And I really believe that it takes time to build that relationship. And if anybody doesn't believe that, go buy yourself a copy of Cody Bateman see human touch. And that's what it Cody is the founder sendoutcards. Company. I've met Cody in Toronto. I've read his book multiple times. And he talks about building relationships. And that's kind of that I so agree with you, I wish we could get rid of the people on LinkedIn who they connect with you. And then they dump a list of services in your inbox. So my, I've gotten so awful that I use a text expansion program that has a canned reply that says, Don't you realize marketing's like dating, you don't even know me and they're trying to sell to me. And I move on.

 

52:00

Let's break a couple more aspects to it as well, the

 

52:04

groups

 

52:07

I know that LinkedIn is really struggled to get the groups going, but they're all spamming

 

52:12

it's my problem with them. I don't like them. I'm

 

52:15

what I what I like to see when I really see missing is the area of mentoring, older businesses, mentoring younger businesses, this could be a really great platform for that, and that it has all the necessary ingredients for this to happen. But it literally could be a transformative herbal place for racing up, because I'm a real big fan of, if I help small business in local area, I'm helping the economy grow. A small business needs to realize that, hey, they're not competing, essentially, as much local business, the local business, they're, they're competing regionally against other areas. And so a strong area, or a strong region is key to success of all the business there. And when you think of mentoring around that idea of local business, leaders who are had been in business a while they understand the ropes, helping young business people avoid all the pitfalls, pitfalls that literally confront a business such as rising up, we could literally change the face of regions by mentoring and LinkedIn can be a great place to begin the process of mentoring businesses big, especially in groups, if they just stopped spamming, and businesses would just literally not be so desperate to get business that they just let it it's like someone coming in and taking a dump on your carpet is just not welcomed. You know what I mean? If businesses would literally be good businesses, and do the things that they need to do to be strong, good businesses, this LinkedIn and places like that be far better off but people are getting so desperate.

 

54:07

I I don't disagree. And by the way that happens on Facebook, too. The trend lately is people who if you sit in any Facebook groups who will pm you out of the Facebook group, and most Facebook groups have rules against that I I watched one in one of the agency groups the other day that got so bad that we Jackson took the offender to Twitter to basically say, by the way, you've been kicked out of Microsoft and five other groups or X number of groups and you know, your behavior is not acceptable. So it's happening there. It's happening everywhere. I think people just need to get back to basics and get away from stuff that shouldn't be happening. And I debated whether it was going to go here but I think it will

 

54:59

well you've dropped some bombs. All right.

 

55:01

I have one more called Donald s. Trump and Twitter. Ah, well,

 

55:09

I have an opinion neither way. But when you think about a marketing aspect of the whole idea of marketing is to get noticed. Yes. And so when he writes something, he gets noticed that I could, I think he's a marketing genius. I think it's a lot more purposeful and planned than most people think. Because at the end of the day, how much advertising has this man actually had to pay for? The top of the news, I mean, I think of these media outlets, man, they're just giving him free publicity. They're a bunch of knuckleheads. And that, if, if you don't like him that much, if you just stop talking about him, he'd have to pay for advertising, but he doesn't. And so whether you like him or not, he's top of mind. He's thinking about, because he's essentially Donald Trump is a brand and a brand that doesn't have to pay for advertising. Because everybody, I think there's nobody in the face of the earth that at least has the internet or is close to other buddy or other people that doesn't know about Donald Trump.

 

56:27

So true. So true, you know, and I'll give you another example, to the listeners leave, I changed her logo recently. And there's been all kinds of controversy and people talking about it on Facebook. And it's a yellow and a friend of mine, Penny Miller, I'm going to give a shout out because I can cow Miller's wife said all I really don't like to log on went on. I said, You know what, you might not like the logo, but you're giving all this publicity to it. He said, Why it turned me off. But the reality of it all is negative publicity is better than no publicity, and it will turn people on whether you like it or not. So you're almost better off if you don't want it to be publicized, not to say anything, and you'd be 10 times better off than actually commenting. Um, and then last topic, and another bomb. Online bullying.

 

57:26

Ha, that is some we've we've had many, many conversations on this. And I see it all the time. I remember mother saying, if you can't say anything good about someone don't say it at all. But people do not abide by that rule at all. Everybody has a comment? I mean, everybody has a comment. And I mean, we, I would like to say we wish I can all agree to disagree. But let's talk about the stuff that we can agree upon. Or let's just go our separate ways that people literally have to go in and that's what's making social media a hard place to be for a lot of businesses is that people just want to literally attack and attack and we see this a CBC story about a school teacher ID and a troll by night. Yeah, this person didn't know the people but they got their jollies by simply dropping bombs, watching the thing blow up and come back later, a little bit more fuel the fire. If you want to get your jollies, don't do it on social media. As a matter of fact, go to counseling if you need Yeah, you need stuff like that. My goodness,

 

58:42

we are we are at the point. Shall I give a couple examples. chick fil a is the owner or founder in the US has been very outspoken against the LGBT community. He has his opinion. He wasn't he just said I don't agree with it not hate speech. They opened up their only Canadian store in Toronto, and he's been dealing with protests for months. But he doesn't care because the franchise owner is getting free publicity. We all know where the store is, right? Yeah. But here's the thing. You can even have an opinion anymore. There was a lady in the Toronto library that did a presentation where she gave her opinion on certain things in the LGBT community and was in hate speech it was an opinion but everybody to Krieger this hate speech. We're now at the point where if I disagree with you, or your friend, somebody can come out and say I hate them. And and this is prevalent on social media doesn't there's no discussion. Um, as a business owner, I kind of take the high road. I seem to have developed no opinion for anything lately because you don't know where your next clients coming from. You don't know where your next job is coming from. You don't know which political party you're going to check off tomorrow. So sometimes it's almost better not to say anything than to say anything, because you get what I'm saying. So

 

1:00:12

let me give you a really good example. I watched a LinkedIn video from somebody I met a long time ago. Really great. Shout out to Saul Colt.

 

1:00:22

Yes.

 

1:00:23

When he did the video, he talked about people being triggered over everything. And he said, it's almost like businesses have to get in either one of two lengths. The one lane is, we literally have maybe a floating video with no people in it. That way, nobody gets offended, some floating text. At the end of the day, that thing is so bland, that it's not memorable. Well, we have to go on the other side, where we're so over the fence over the top, that people will not take it absolutely. Like, it'll be. It's not serious, but it's memorable. And we get our marketing point across. It's so outlandish that there's nothing that can be said bad about it. Does that make sense? It is two extremes. And yeah, it's a hard place for businesses to really be now because, man, if you're literally we had this discussion in one of my groups person is from a place of many miles away, and they're primarily communities, primarily white, and they went attract a whole bunch of other people, they want to be welcoming to everybody. But where are they going to get people for these ads? without having to hire people? For the specific demographics? Yep. Make sure that the ad is agreeable to everybody. You know what I mean? Where's that

 

1:01:45

you're almost at the point where you've almost got to take the approach that somebody's going to get peeved Off with you. And, you know, if we took the approach that we didn't buy from people we were displeased with, we wouldn't buy from anybody. I mean, look at Jeff bass, oh, he's running the controversies in the communities. And he's got one of the most successful companies in the world. Bill Gates tillery, developed its foundation with his wife, Melinda was a was a hated man for a long, long time. So Steve Jobs over at Apple, I mean, I mean, the bottom line at the end of it is, as a business owner, I think you need to get to the point where you stop worrying about appeasing everybody, and kind of look and say, okay, where's my market? Where are they on social media, and who do I have to make happy and stops worrying about all the extra stuff because it's, it's almost not even worth it anymore.

 

1:02:44

Many years ago, I learned this when I worked in the automotive as a service advisor, many different capacities in a Chrysler store. And it literally when you say, 14% of your people, you cannot please you can actually have the command, you can literally pay to have the brakes done. You can rub their feet, good massage, feed them, and make it a really great experience. And they'll go out complaint at 14%. Which means that I mean, literally, we're going to do a great job, and some people aren't going to be happy. We just have to learn to tell these people hate. We've done the best we can, but maybe we're just not the place for you. It doesn't mean that they're bad people just if we cannot get along, then I encourage that customer to go somewhere else where they can actually potentially have a better experience and get along with the other owners. There's nothing wrong with that. No,

 

1:03:39

it's not it's actually a smart business owners, saying, you know, this isn't what I want. I mean, we've, you know, social media site we've talked about, I've fired clients in the last year, three actions for sure. Part of it was, you know, the, the guy really didn't want to work towards what they promised. They didn't want to do what they said. Everybody knows that. I like to be a guy of action. So I have a tough time sitting on projects for months ahead of time. I like to get stuff done for people because I want them to be successful. Yeah. And you know, success just doesn't breed. I was listening to a really good podcast. This was Tony Robbins, who I absolutely adore. And my head was kind of in a funky spot. I was walking out for a long walk because we had a nice day. And Tony was talking about this whole concept of again developing raving fans for your business and not just customers and I was kind of nodding away as I listen to Tony speak because he is so on the money was like we need to keep creating fans of our business. We need to keep building communities we need to keep helping people. And that doesn't always mean you make the sale every time at the end of the day.

 

1:05:00

Absolutely, because sometimes a great referral somewhere else. Yeah, sometimes that's the best way to go. Because we can't please everybody all the time. And if you know that someone else do a better job at something, then by all means it and as businesses, businesses of excellence, and that's what I really push when I train, be in business of excellence. Yeah, sometimes that means knowing what you're good at, and not trying to be all things to all people, and being poured everything, be great at something, and let everything

 

1:05:35

which means by the way, you don't have to appease all communities, either. That's, you know, there's too many businesses that are trying to make everybody happy. And I actually think that's a big mistake. I think you've got it. You've got you can't make everybody happy. There's no hope and prayer in this society. I think you need to work at concentrate, concentrating on your business and making it run not being everything to everybody, you and I have been

 

1:06:00

around enough to know that when the pendulum swings hard, one way, it slams hard to the other before it actually comes into balance again. And really, at the end of the day, businesses are trying to do business, they're trying to use a product or service or selling product or service on those natures. And they're not trying to offend people, they're just trying to create visibility. But they do. And they just, if you really have to sit down every time and hire a team to go through something, well, this doesn't offend that group. This doesn't offend that group, this doesn't offend that group, you're going to have a pretty memorable marketing moment, when we're not going to offend anybody, we're just trying to sell something. And we need to get back to that where we stopped trying to figure out who we're gonna offend, because we didn't offend anybody. But we literally had to focus. Listen, letting it just go out. And just, I mean, we can't be all things to all people, we can't make everybody happy. And so we just need to be okay with that.

 

1:07:09

Social. So you know, 2020 will probably be as interesting, it's not, there's always things on the go. I think, as you move into the next year, the best thing I can say to any business owner is get your goals in mind. Like really take the time over the holidays, to kind of work on goals. I like to do goals on short term and long term basis. And don't be afraid to adjust. So schools, and by the way, don't forget about your family and your friends and all that

 

1:07:41

solidly,

 

1:07:42

I'll work an hour can apply plays is not the easiest thing. We all know that and burnouts a problem. So worry about that. And, and, and don't be afraid to say, I don't know, I need some help. I mean, you know, the reality of it all is not everybody knows everything. I think the biggest problem right now is people think they will do and I think you just need to say I might need a hand or I might need to get somebody in or I might need to do something.

 

1:08:15

Absolutely. You know, when I first got into this business, I came to a fork in the road, was I going to do technology? Or was it going to do training, and there was just two big worlds that one couldn't do well at. And I chose training. And now I'm even thinking that I need to even refine the direction of my training to do lash better than trying to do everything. Not as good as it should be. All my programs versus you had some great tips. Sarah, what are the things that even at the very essence of I tell people get up early? plan your day? And don't you let your your day plan you? In other words, yeah, you need to know, it's okay to say no, my day is full. I cannot take any more work on and that. Let's reschedule that. So if you don't plan your day, you keep on saying yes, yes, yes. You're going to run at a time, you're going to disappoint people. And you're going to end up suffering because of that. And so I love the idea of setting goals. On the micro scale. Plan your day first before your day to day plans. Yeah, that's, that's, uh,

 

1:09:25

I agree. I agree. And using online calendar, there's a multitude of ways you can do it. I go so far as to take my day and schedule stuff in not just for clients and not meetings but stuff I have to do. I live in my calendar and people say how do you schedule everything like and look up my weekend so I get this. Most people can't? Yeah.

 

1:09:52

Let's do one more topic. This was near and dear you because you and I 2019 was the year of yours for union What families and so absolutely, the if you're a business owner, you're an entrepreneur, you need to have a place. And you and I Rob had been really great at literally bouncing ideas, our moments of insanity we've, so to speak, entrepreneurs need to have people that they can go to, and unload their frustrations. Not only

 

1:10:25

that, but if you're running a home based business, and effectively you are when you're not out training, or I am I run a major agency, right from from home, you have to because humans are social creatures at heart. And one of the problems about running out the homeless, many business owners get isolated. So they get up, they work all day, their spouse or partner comes home, they don't. One of the things I always do, no matter what I'm in the middle of when my wife comes in, I drop what I'm doing within minutes, if I'm on a call, fine, but I'll finish the call and then get off and sit around and chat. You have to invest stuff in the out of business stuff, too. And that is absolutely that was really hard. So we talked about planning your day, the best tip I have there, folks, business owners is keep one calendar, your personal and your business stuff, going to the same calendar. Don't keep separate ones, please. And the other thing I subscribed to and a half, four years is write a journal, write your journal, keep books, I've got books or journals, and I just started a new one yesterday, and basically write the journal and write your thoughts down every day. I don't do it so much to be laid on. All this has been rough, because I think if you if you play on the negative, you become conditioned to play on. I think you need to condition yourself to go after the winds and the positives. But there are days there are days that are rough. I mean, this past week, I I've had multiple friends with multiple loved ones. And that makes it a rough week. And that's just the way it is. But you have to look at, you know, the positives in it. And, and you have to condition your brain. The same podcast I was referring to earlier, Tony was talking about how we're conditioned to feel negativity in our brain. And so true to that. I mean, look, as a kid growing up, you didn't pick up the towel off the bathroom floor, whereas tomorrow, you clean the bathroom. And nobody says anything because it looks great. I mean, we're negatively conditioned people. And you need to stop that. I mean, that's the biggest product,

 

1:12:43

greet thought. And one of the things that I've been thinking about lately is your brain is essentially like a computer. If you're plugging stuff that's negative in there, for instance, that's what's going to get replayed. Which means that you need to watch what you watch, you need to watch who you hang around and listen to

 

1:13:02

No, dude, do I get that I mean, I am, you know, those who know me know, I went through a nasty mess about four years ago, I picked one and I'm not going to get into it. But I've talked about it. I person and and that was kind of part of my life planning. And since then I've got multiple people that I have basically said, I'm sorry, but your mentality, as you've grown up doesn't fit into what I want as a person. And and you are allowed to be selfish when it comes to you. You know, and you got to take care of yourself.

 

1:13:40

Well, you gotta try to help people. But if they don't want help, and they're gonna continue to be like an anchor and weigh you down. Yeah, there's a simple choice that has to happen for a season, you let them go and they change great. If not, then you keep on moving to surround yourself with great people. It doesn't mean that we be little of none at all. But at the end of the day, we have to watch because as entrepreneurs, we're already head and shoulders above the pack, because we're no longer you know, hey, the guaranteed two week paycheck, we've not gone that route. We've gone on a limb to make our own money to be our own source, so to speak. And so we need to guard our minds to make sure and one of the best things I ever did was I got rid of the word I can't, because I can't even stop. She was trying.

 

1:14:32

I don't know, I don't use that word I don't use when people send me. I can't do this. My response is you won't do it. And I use that a lot. I believe if you want to change things, you can change it if you don't want to. And that's because your condition, your pre condition, and and sometimes you got to say this isn't working. And so, and I would almost suggest like I'll go Back there is anybody who thinks she can change it. Go pick up one of the Tony Robbins books, go listen to his podcast for a week. He talks about this kind of stuff all the time. I fell in love with his style. When I was younger, I followed him for probably 30 years, I believe in what he teaches. I've been to his seminars. I've even done the walk on fire with Tony, a couple times. And what I have done something like that 20 years, or 30 years ago, probably not. But it's all about empowering you as a business owner to deal with, you need to do Yeah, and that's what people don't understand why give the power to somebody else.

 

1:15:44

What's about risk taking calculated risk, but being brave in business, I mean, this 2020 is going to be a year of challenges, no rush, or the markets are going to go. But we know that small business phrixus is the most resilient type of business possible. I'm sure we're we're making backup plans, we're planning to, you know, what if, but at the same time, we need to be because there are people that make money in times of recession hand over fist,

 

1:16:11

Amazon. So classic example, Jeff Bezos bought all his warehouse spaces back in the 80s, during the.com bust when everything was falling out of the market, and he built his business on the recession.

 

1:16:26

Yeah, so don't be afraid to recession, you can make money. Just be smart about it. And one last thing, Robert, we, the trend I see right now for social networks, is that they're working hard to create an environment, a better user, and an end user experience. They're all striving to do things, because they gotta keep people there. Now all the challenges that have hit the social networks that are causing people to wonder if they still should be there, the greatest challenge for Facebook for LinkedIn for Twitter, is creating end user experiences where I still want to be on those networks, despite all the challenges.

 

1:17:08

Yeah. And they're doing things to clean it up. Last week, Twitter eliminated a whole pile of Saudi accounts separately, if I read right, and just to clean out some bad accounts, they've been running around trying to clean up bots. I mean, and don't kid yourself. The bots are on Facebook today or on Instagram, too. Yes. I would almost suggest guys, by the way, if you're concerned about pictures, do some, do some back searches. I know I've had my facebook profile duplicated. My mom has multiple people I know have folks, these aren't hacks. These are just people copying information. So let's distinguish between the two. But that's going on. I know on Instagram, they now to improve the user experience or cracking down on certain terms. So people are being abusive. The Instagram AI will remove those comments automatically. They're doing some of that they've been doing that for a while. So there's all kinds of stuff going on. One of the things going on on social media sites are experimenting with Should we tell somebody how many retweets or how many likes the posts, Instagrams testing that Twitter's testing, because they don't want it to turn into a competition. They want to take it back to the conversation. So there's all kinds of things going on down.

 

1:18:33

So it's the end user experience is really probably going to define 2020.

 

1:18:39

And by the way, if you have a website, you better think of the user experience very quickly as well, because a lot of people don't they do websites from the standpoint of what they want. They need to give the customer or potential customer what they want, not what the Well, that's

 

1:18:57

a really great principle because I always teach people. For instance, your Facebook page is not for your business. It's for your fans to like, share and comment on your posts of growth. So your Facebook page is not for you to brag about how great you are, because no one wants to like, share comment on that. They want to like and share a comment on specifically designed things that are designed for them to like, share comment on, that's a real classic fundamental that I spent a fair amount of time talking about as we build these these posts, and businesses better start sooner than later really understand the fact that hey, the page is not for them. It's for their clients, their fans, their followers to like, share and comment. Sure, the page will benefit from all of that. It's what do I originally intend to build. Now. 20 Tony 20 is going to be about building community with real people. Not bots, building community around your business that will like, share, comment and support you and recommend you and that.

 

1:20:07

And

 

1:20:11

through automation, and it's not bad to automate posts, but it is good to involve business owners and people are doing social media to ploy, the personal touch.

 

1:20:21

I would agree. And I'm going to throw two resources at listeners. One is go read, or Google the TED talk for to start with why by Simon Simon? Yes, which is one of my favorites. I tell that all over the place. And the other one is to go read a book called The inside advantage by Robert bloom that was written about 10 years ago. Now, it's still very relevant today. What it talks about is why you make your business different, and why being different is better than making your business better, and why you shouldn't fight everything on a price perspective. So there's that kind of falls in line with what we're talking about. And the whole organizing things which we talked about earlier. My favorite book is go read GTD getting things done David Allen I their books, I read and reread and reread because they're all relevant. They're three real quick ones. Instant wins instant nuggets out of those books, but and if you don't want to read a book with David, Tim Ferriss actually did a did a podcast with David Allen's do a search that took two hours and it's a really insightful look into the GTD system. But you know, some things to help you out. As always, Jeff, thanks for the conversation. If somebody wants to reach out where can they get a hold it

 

1:21:50

essentially the alpha social media inc.com is the website but the email is Jay brown at alpha social media inc.com those are the best ways to get ahold of me. And I really hope that we've put enough nuggets in this talk to really help your business remember, I'm a fan of taking one thing, learning 10 things and applying or struggling to figure out which one you're going to do take one thing and apply it from this talk today. And I hope it really bless your business. Yeah,

 

1:22:21

um, what I'd like to see the listeners do is implement that one thing. Don't be a learner who learns everything and never implements anything because at the end of the day, that doesn't get your business where it needs to be. I just want to wish everybody a happy holiday. Merry Christmas. Happy New Year. Happy Hanukkah future. Yes. If you're anything in between, please enjoy the holiday season. Thank you for listening this very special urine review podcast. I look forward to 2020 I want to wish you all the best for 2020. And please work on your family as much as your business and spend time with them. Life is way too short. I want to thank my very special guest, Mr. Jeff Brown, for joining me on this very special podcast. This podcast is dedicated my late father Bruce Cairns. If I can help you in any way with your digital marketing needs, please go to stunning digital marketing.com. If you'd like to join our free newsletter, please go to stunning digital marketing comm slash free and we'd be glad to send you tips and tricks without hard sells to your inbox a couple times a week to help your business succeed. Thanks once again for all your support this year. Please keep your feet on the ground and keep reaching for the stars of business succeed and bye for now.

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