Episode 44 Tips to Help Determine Your Marketing Budget
Hi, oh Rob Cairns here. I'm the CEO and Chief creator of amazing ideas stunning digital marketing Comm. I hope you're all having a great day. Then we'll talk about how to develop your marketing budget,
what included a marketing budget, and some thoughts based on experience. I will also talk about determining how to put $1 value on your marketing budget. This is really important. Let's first start by saying marketing is like dating.
It takes time to build a relationship when you are dating. Marketing is no different relationships take time. Depending on who you talk to, it can take anywhere from seven to 20 touches with someone to get them to buy your product. The more expensive the product, the more textures rotate to sell the product. The more expensive the product, the higher trust level has to be. The only example of 14 things that you should include in your marketing budget, your website and all costs incurred to maintain business cards, pamphlets, brochures, newspaper ads, SEO Services, PPC costs, graphics, including logos, including logos cost for producing a podcast, custom making videos, comm for someone to post on social media, software such as CRM, software, social media tools, marketing tools, the labor cost the time they do this all internally, or the cost captures your marketing to an agency like mine. The first thing is to make a note of is to hire the expertise or go for the marketing expert to more expensive, but you'll more likely get someone with a proven track record. Who knows how to get results, who knows what they're doing. Most people do not say that a website is a marketing vehicle is one of the most important tools in your toolbox and one that you own and one that is not on rented land. The one thing I would say is it's easier and cheaper to market a $10 product and a $5,000 product or a million dollar product. The more expensive the product, the more expensive the costs, the market it the more resources. And in the end, the higher rate of return. I hope you get that because that's really important. You cannot market as $1,000 home on the same budget. I'm in $1,000 product on the same budget as a $5 product. And that's something most people don't get, and they never frankly seem to get. And it just doesn't work. Marketing, which leads to building your business as a long term activity, and one that should be done long term and consistently. Very rarely do you hit the jackpot without putting time money and effort into it. If you want to grow your business, in your media venture, spend some money on marketing. And that could be Facebook ads, Google ads, it could be brochures, that could be pamphlets that could be video, what you really need to figure out is what your target market is where your target markets sits, the type of contact your target market consumes. And once you get that thing, you know what platforms to market. So for example, if I was marketing to business professionals, and I wanted to target them by the job they do or their job title, I would probably mark it on LinkedIn. Just because LinkedIn I happen to know as your target ads by professionals. So by profession so that's one example. Take the time you use your marketing to serve people. What most people don't want to see is being sold to work past that generation serve the people in your target market. The more people you help and serve, the more chances you'll get what you want in this. Take the time to do it right. And if I can help you anyway, please let me know or my agency know your success is our success. Take these to heart your marketing will get better and you'll help develop the proper budget. Have a great day. I'll talk to y'all soon. Thank you for listening to the SDM business marching WordPress podcast. The show's hosted by Robert Cairns CEO and Chief creator of amazing ideas that stunning digital marketing outcome. This podcast comes out every week. It's available on all podcast platforms. If you'd like to be a guest on this podcast please email us at podcast at stunning digital marketing Comm. If you'd like to find Got more about the digital marketing services we provide please go to stunning digital marketing. com This podcast is dedicated to Robert late father, Bruce Cairns. have an amazing week. Keep your feet on the ground and k