Episode 649 Building Business Relationships with Social Media With Anthony Gaenzle
Show Highlights
In this episode of The SDM Show, host Rob Cairns, the Founder, CEO, and Chief Technologist at Stunning Digital Marketing, is joined by Anthony Gaenzle to discuss the crucial role of social media in fostering professional relationships. They dive into the common pitfalls of modern digital networking and offer actionable advice for building an authentic online presence.
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Show Notes
Key Discussion Points
- The Problem with “Sales-First” Networking: Both Rob and Anthony express frustration with the common LinkedIn practice where new connections immediately send sales pitches via direct message without establishing a rapport or researching the recipient’s business.
- Authenticity and Personal Branding: Anthony emphasizes the importance of showing your human side. Sharing personal stories or struggles helps people relate to you as a person, making them more likely to want to work with you in the future.
- Consistency is Essential: Like any other marketing effort, social media success requires showing up regularly with helpful or insightful content.
- Providing Value First: Success on platforms like X (formerly Twitter) or LinkedIn often comes from being helpful. Answering a quick question or offering advice for free can lead to paid consulting opportunities later when a client faces a larger problem.
- The Sensitivity of Automation: While scheduling posts is a common efficiency tool, it is vital to be aware of world events or industry changes and pull pre-scheduled content that might appear tone-deaf or inappropriate.
Anthony’s Top 3 Tips for Building Relationships Online
- Patience and Consistency: Don’t expect immediate results. Post regularly, reply to others without expecting anything back, and stay patient as your name becomes recognizable.
- Multi-Channel Presence: Show up in different ways (video, audio, text) across a few select channels to reach different segments of your audience.
- Positive Impact: Avoid getting wrapped up in online arguments. Focus on being positive, kind, and providing content that educates, motivates, or entertains.
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