Episode 530 Agency Chat With Ryan Waterbury Marketing Your Agency

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Show Summary

This podcast episode from “The SDM Show” features a discussion between host Rob Cairns and Ryan Waterbury of One Dog Solutions regarding the critical need for businesses, particularly agencies, to consistently engage in marketing efforts. They explore various accessible marketing tactics, emphasizing the value of newsletters, social media engagement, client communication, and obtaining reviews. The conversation highlights the pitfalls of inconsistent marketing and underscores the importance of proactive strategies, even when business is thriving. Furthermore, they touch upon leveraging AI tools and the enduring effectiveness of established methods like DIY content, referrals, and strategically used paid advertising to maintain visibility and growth.

Show Notes

Show Notes: Marketing Your Agency (and Any Business) Effectively

Key Takeaways:

• Consistent Marketing is Crucial:
  • Avoid the “feast or famine” cycle by marketing even when busy.
  • Regular touchpoints with clients are essential.
• Newsletters are Powerful:
  • They keep you top-of-mind with clients and often lead to new work.
  • Utilize AI tools to streamline newsletter creation.
  • Substack is also a good option.
• Personalized Communication Matters:
  • Care plan reports are not enough; clients want to hear from you directly.
  • Quarterly one-on-one sessions and client-only emails foster strong relationships.
• Referrals and Reviews Build Credibility:
  • Actively ask for referrals from satisfied clients.
  • Encourage and respond to reviews on social media and Google Business Profile.
  • Social proof is very important.
• Content Marketing Establishes Expertise:
  • Create how-to videos and blog posts that provide valuable information.
  • Don’t be afraid to share your knowledge; it attracts clients.
  • Write a book, to become a thought leader.
• PPC Ads Can Boost Visibility:
  • Consider pay-per-click advertising, especially if your SEO is lacking.
  • Work with a professional or research thoroughly to avoid wasting ad spend.
  • AI tools can help, but need to be watched.
• AI Tools Enhance Efficiency:
  • Use AI for tasks like generating email copy, social media posts, and landing page layouts.
  • Tools like Linguix and Grammarly improve writing quality.
  • Notebook LM is a great tool for SEO.
• Time Management is Essential:
  • Time blocking and scheduling marketing activities are crucial.
  • Minimize distractions by turning off notifications and using focus modes.
  • Use tools like pocket to curate content.
• Batching work:
  • Write content ahead of time.

Tools and Resources Mentioned:

• Mailchimp, Constant Contact, Mailor Light, ActiveCampaign, Substack (newsletter platforms)
• MainWP (WordPress management)
• Gemini and Notebook LM (AI tools)
• Linguix, Grammarly, Hemingway (writing tools)
• Pocket (content curation)
• Google Ads (PPC)

Actionable Steps:

• Implement a consistent newsletter strategy.
• Schedule regular one-on-one sessions with key clients.
• Develop a system for requesting and managing reviews.
• Create valuable content that showcases your expertise.
• Explore PPC advertising if needed.
• Utilize AI tools to streamline marketing tasks.
• Time block marketing activities in your calendar.
• Use pocket or similar tools to save content ideas.

This summary should help anyone looking to improve their marketing efforts, whether they run an agency or any other type of business.