Capability Sheet
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Show Highlights In this episode, Rob Cairns sits down with Aaron Argueta, co-founder and CMO of Bailey’s CBD for Pets. They dive deep into the realities of launching, scaling, and marketing a brand in a heavily scrutinized, high-risk niche. Aaron shares how he and his co-founder transitioned from the cannabis industry to pet wellness, navigating…
Show Highlights In this marketing AMA episode of The SDM Show, host Rob Cairns sits down with marketing strategist and author Bridget Willard. They dive into Bridget’s journey into digital marketing, the persistent disconnect between IT and marketing departments, why SaaS and WordPress founders struggle with self-promotion, and how authentic, consistent communication stands out against…