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Tiger Woods Win is Great for the PGA and His Sponsors

Nike, Upper Deck, Tayor Made and Bridgestone Golf. These are all companies that have grown due to marketing in the last while. Especially in the last month. Why is that - They are all sponsors of Tiger Woods and recently he won his first PGA tournament in 5 years. This is an amazing story. Wood's [...]

By |2018-10-01T17:50:57-04:00October 1st, 2018|Business|0 Comments

Free in Marketing Terms Does Not Always Mean Free

What a loaded topic this one is. This post comes from a discussion I was having with my son today. Stephen just finished taking his second year of marketing in college in Toronto. The discussion we were having is nothing is truly free. Personally I prefer the term no cost but that term is [...]

By |2018-08-23T10:30:07-04:00August 22nd, 2018|Business|0 Comments

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