The Key To Marketing Is Your Email List

This video explains the importance of having an email list for your business. The speaker emphasizes that unlike social media followers, an email list is an asset that you own and control. [00:54
] This means that you are not at the mercy of algorithm changes or account shutdowns on platforms like Facebook, Instagram, or TikTok. [01:21
] The video stresses that building a business on social media is like building on “rented land,” [01:50
] whereas an email list provides a secure foundation. The speaker recommends sending valuable content, special offers, and information that solves your audience’s problems at least once or twice a week to keep them engaged. [03:41
] This applies to all types of businesses, including local ones like restaurants and car mechanics. [02:45]