Good Day All. I am Rob Cairns the CEO/Chief Creator of Amazing Ideas at StunningDigitalMarketing.com. I hope everyone is having a good day.
Today I want to talk about social media. Lately, I have been making some changes in how I have been using social media. I thought I would share some of these ways and hopefully, some of them can help you with your business.
The first social media site I really used was Twitter. I have also had a soft spot for Twitter in my toolbox. Twitter is where I made many friends and first increased my social media following. I have many friends thanks to Twitter and many business colleagues.
The 2nd site I really like is Linkedin. It is great for connecting with like-minded people in the business. One of the things I like is that you can see what people have done in their businesses. This helps you decide if you want to connect with someone or not.
On Linkedin, I like to connect with people in my industry and more people not in my industry. More on this later in a separate podcast.
I still like to produce how to’s and post them on my YouTube channel. Sometimes I even go live to YouTube. I go live to Facebook as well. I use an incredible application that is web based called Streamyard.
Instagram – This is a social media service that I have posted fun pictures on from time to time. I have to admit that I have not been a big Instagram user for the last while. That will start changing next week. I am going to ramp on my businesses’ Instagram Presence over time.
Now Facebook. Let’s talk about Facebook. This is the social media service that everyone loves to hate. It is also the biggest one in the world by number of users and by active users. It is the service where everyone still goes too and is the King of the social media world.
Facebook has it’s issues . The biggest is its so called lack of privacy settings and people constantly complaining about Facebook’s lack of privacy.
We need to go there. People need to read the TOS – Terms of Service . People also need to think about what they post on Facebook or any other social media service. Privacy always starts with you. Please remember that.
Facebook for me is a must. I work in the social media space and advertise for ourselves and clients in the social media space.
Now one of the biggest issues many people have is they join Facebook Groups of people in the same industry as them. This can be good or bad.
Let me explain. If you are spending time in groups that are geared toward your industry you can share and bounce ideas off colleagues This is not a bad thing but not the only thing you should be doing.
You also need to go spend time where your customers and potential customers are. This is very important as well. This is how to network and go after new business and keep your existing customers happy. This matters.
I think you need to be in touch with where your customers/potential customers are hanging out. What they are doing, how they are doing it and why. Then try and solve their issues/problems and concerns. If you solve others concerns and give them what they want, you will get what you want.
The second thing is on social media regardless of the network – Facebook, Twitter, LInkedin and take the time to thank all new followers and connections. This does not mean sending them a hard sale but thank them for connecting with you. Be pleasant and appreciative. This means saying thank you. Kindness goes a long way.
I have also limited the amount of time during the day that I spend on social media. I usually check it in the morning, mid day and later on in the day. That is it. If you are not careful social media can be the biggest waste of time and this can hinder your business. Would you not be better off working on things then make your business money instead of throwing something away that you can not get back and that is called time.
Do not get me wrong, social media is good in many ways. I love social media as much as anything but we need to be careful of how we use it and when we use it. This is something for each one of you to think about.
Use social media to make connections that are meaningful for your personal life and your business life. These connections often translate into amazing connections offline. This is the amazing power of social media.
Thanks for joining me today and listening. Use the power of social media to aid you in your endeavors. I wish you good luck with it and if you need help please feel free to drop me a line at email@example.com.
Have a great day and I love you all!
Thank you for listening to the SDM Business, Marketing and WordPress Podcast. This show is hosted by Robert Cairns, the CEO and Chief Creator of Amazing Ideas at StunningDigitalMarketing.com
This podcast comes out every week. It is available on all podcast platforms.
If you would like to be a guest on this podcast, please email us at firstname.lastname@example.org
If you would like to find out more about the Digital Marketing Services we provide, please go to StuningDigitalMarketing.com. We specialize in helping your business succeed.
This podcast is dedicated to Robert’s late father, Bruce Cairns.
Have an amazing week. Keep your feet on the ground and keep reaching for the stars. Make your business succeed.