Episode 524 Copywriting With Todd Jones What is Valuable Content?

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Show Summary

This podcast episode from “The SDM Show” features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of engaging emotions through storytelling and creating memorable content beyond just educational material. They also explore content distribution strategies and the evolving media landscape, including the rise of independent media and short-form video. Ultimately, they emphasize the need for businesses to create remarkable content and deliver it where their target audience is.

Show Notes

What is valuable content?

• Beyond information: Valuable content goes beyond just providing information. It should also entertain, empower, inspire, and engage the reader.
• The ARO framework: A valuable content framework.
• Remarkable: The content should be memorable and stand out from the crowd.
• Relevant: The content should be of interest to the target audience.
• Engaging: The content should be captivating and hold the reader’s attention.
• Distribution: Once you have created valuable content, it’s important to distribute it effectively through various channels, such as social media, email, and your website.
  

Additional tips for creating valuable content:

• Know your audience: What are their interests and needs?
• Be creative: Use storytelling, humor, and other engaging techniques to make your content more memorable.
• Use a variety of formats: Experiment with different types of content, such as blog posts, videos, infographics, and podcasts.
• Promote your content: Share your content on social media, email newsletters, and other channels.
• Get feedback: Ask your audience for feedback on your content so you can improve.

Example:

• A blog post that provides tips on how to improve your productivity.
• A video that tells the story of how a company overcame a challenge.
• An infographic that summarizes the key takeaways from a recent industry report.
• A podcast episode that features an interview with an expert in your field.

Remember, valuable content is not just about giving information. It’s about creating something that resonates with your audience and inspires them to take action.

Additional resources:

• How to Create Valuable Content That People Will Actually Read
• The 5 Types of Valuable Content That Will Get You Results
• How to Write Valuable Content That Converts