Episode 537 How I Use Google Gemini AI Daily Practical Examples for Marketers & Creators

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Show Summary

In this episode, Rob discusses his perspective on artificial intelligence, emphasizing its role as a tool rather than a replacement for human expertise. He specifically details various applications of Google’s Gemini in his work, including generating podcast show notes, optimizing articles for SEO, creating graphics, and developing content for landing pages and a book series from past episodes. Rob outlines his motivations for using AI, citing its ability to improve his writing, save time, facilitate learning, and allow him to train the AI for specific tasks. The podcast is presented by Stunning Digital Marketing, a digital marketing and WordPress security company. The episode also includes dedications to Rob’s late father and living relatives.

Show Notes

In this episode, Rob explores his practical applications of Artificial Intelligence (AI), specifically focusing on Google Gemini. He shares his perspective on AI as an indispensable tool for marketers and creators, requiring human skill for effective prompting and use. Discover how AI can enhance, not replace, your workflow.

Key AI Uses Discussed (Leveraging Google Gemini):

1. Podcast Show Note Creation: Utilizing Google Gemini and Notebook LM to generate detailed show notes efficiently. (Tutorial coming soon on Rob’s YouTube channel).
2. Article SEO Optimization: Feeding written content into AI to improve its performance in search results.
3. Enhanced Information Discovery: Using AI for more effective searches.
4. AI-Generated Graphics: Creating visual assets like podcast logos and brand imagery with Gemini.
5. Landing Page Copywriting: Refining and optimizing text specifically for landing page conversion.
6. Large-Scale Content Repurposing: Transforming an extensive podcast archive (500+ episodes) into a multi-volume book series using AI.

Why Rob Uses AI (Benefits):

• Improved Writing: AI assists in refining and enhancing written content.
• Time Efficiency: Significantly speeds up various content creation and optimization tasks.
• Skill Development: Actively learning to master AI prompting and capabilities.
• AI Customization: Training Gemini to better suit specific workflow needs.

Tools Mentioned: Google Gemini, Notebook LM