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Episode 545 Copywriting With Todd Jones Trust in Copywriting

Show Summary This excerpt from an SDM show podcast, hosted by Rob Cairns and featuring Todd Jones, focuses on the critical importance of trust in business and copywriting. They discuss the increasing filters of distrust people have, especially in digital interactions, leading to a need for more touch points to build relationships. Strategies for building…

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Episode 539 Copywriting With Todd Jones Humanizing Content

Show Summary The provided text is an excerpt from The SDM Show, a podcast hosted by Rob Cairns, featuring an interview with Neeraj Singh about his company, Neeto, and its suite of business productivity tools. Singh explains the origins and motivations behind creating Neeto Cal, a Calendly competitor, and Neeto Record, a Loom alternative, highlighting…

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Episode 527 Copywriting With Todd Jones What is The Prompt

Show Summary The SDM show features host Rob Cairns and Todd Jones discussing the multifaceted concept of a “prompt,” particularly in the context of AI and content creation. They explore how prompts function similarly to triggers or questions, guiding AI to generate text and images, and draw parallels to their use in journaling and human…

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Episode 524 Copywriting With Todd Jones What is Valuable Content?

Show Summary This podcast episode from “The SDM Show” features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of…