Show Notes

Hi Everyone! Rob Cairns here! I am the CEO/Chief Creator of Amazing Ideas at I hope you are all having an amazing day.

Today I want to talk about being a business owner and protecting yourself on the Internet.

The reality is that many people will just go at you because you are successful or because of who you are connected too. Let me give you a few examples of where this had come into play on more than one occurrence. 

  1. I am connected to many members of Toronto Police. Every so often I will make comments on social media and the Toronto Police trolls will come out. They will just criticize you because you tweeted Toronto Police for the sake of it. They really have too much time on their hands and have nothing of value to add to the conversation.
  2. Recently someone stole my profile image on Facebook and started impersonating me and even created a duplicate profile.
  3. Someone posted defamatory reviews on my Google My Business Page yesterday. The reason I decided to share with you this information in the first place.
  4. Spam comments in past on my business blog.
  5. Not so nice comments on another web sites.

We all know you can go to a lawyer for anything that is defamatory.But that does not solve the issues in the short term or anything that be resolved by non legal means.

The first suggestion is to take your name, any employee names and any key client names and create a Google Alert on their name, website and business names. Google Alerts is a free service which Google has to notify you when certain keywords come up in search results. 

The second is to never ban your enemies and keep an eye on them. If you ban them then you can not see what they are saying about you and not in a position to react to what is said. I do this on all social media sites, especially Twitter. On Twitter I put my enemies in a private Twitter list which I monitor.

In the situation of the fake Facebook Profile, report it and get your friends to report it as well. Facebook will take it down.

Defamatory Google reviews are easy to deal with. Report them to Google. They will eventually get to them. Right now unfortunately there is a backup due to ongoing issues with Google My Business pages.

In the interim never leave a negative review unanswered. Answer them very professionally. Do not get into name-calling regardless of how upset you are.

Also get your customers to post more positive reviews which will push the negative defamatory reviews down in the list which will do two things. 1. Increase your Google Review score and 2. Push the review down in the list so it is less likely to stand out,

Spam comments on your blog are easy. Delete them. I actually say in my terms of service of my blog, I will remove certain comments under certain terms. I believe in transparency.

Bad comments on other websites. I would address them quickly and professionally. When you become aware of them, do not just ignore them.

Beyond answering reviews, do not engage trolls on social media. It is not worth going down this rabbit whole.

I hope this techniques have helped you out. If I can help you in anyway, please email

Have a great day!


SDM Business, Marketing and WordPress Podcast Outtro June 22 

Thank you for listening to the SDM Business, Marketing and WordPress Podcast. This show is hosted by Robert Cairns, the CEO and Chief Creator of Amazing Ideas at

This podcast comes out every week. It is available on all podcast platforms.

If you would like to be a guest on this podcast, please email us at

If you would like to find out more about the Digital Marketing Services we provide, please go to

If you are interested in all the projects our CEO/Chief Creator of Amazing Ideas Robert Cairns is involved with, please go to

This podcast is dedicated to Robert’s late father, Bruce Cairns.

Have an amazing week. Keep your feet on the ground and keep reaching for the stars. Make your business succeed.