Episode 682 Things You Forget To Backup In Your Business With Rob Cairns
Show Highlights
In this episode of The SDM Show, Rob Cairns looks beyond standard website security and backups to address the often-overlooked digital assets critical to running a business. From local workstation files and cloud sync misconceptions to SaaS platforms, email lists, and social media contacts, Rob explains what you need to protect and why having a comprehensive business continuity plan is non-negotiable.
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Show Note
Key Takeaways & Topics Covered:
- Local Machine Data: Ensuring desktop, laptop, and local server files have true redundant copies.
- Syncing vs. Backing Up: Why tools like Google Drive and Microsoft OneDrive are synchronization tools—not true backups—and the risks of accidental deletion propagation.
- SaaS & Cloud Platforms: Backing up project management platforms, contact lists, and calendars so you aren’t locked out of daily operations.
- Financial & Accounting Systems: Securing financial records (QuickBooks, Simply Accounting, Wave) and verifying that backup files can actually be restored.
- Email & Newsletter Lists: The importance of owning and exporting your audience data from platforms like Substack or third-party email providers to mitigate account suspension or platform downtime.
- Social Media Contacts: Moving key connections, phone numbers, and client emails off networks like LinkedIn, Facebook, and X (Twitter) to prevent losing access due to automated moderation or locks.
- Business Continuity Planning: Establishing secondary communication channels and contingency plans for outages across help desks, email hosts, or internal chat tools like Slack.
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