Episode 585 Amazon Product Videos: Enhancing Visuals for Online Sales With SG

---

Show Summary

This source presents a podcast interview with SG, the founder of Dobby Ads, an agency specializing in creating images and videos for Amazon product listings. SG explains how his background at Amazon and an early client’s need for creative content led to the formation of his company. The discussion highlights the increasing importance of high-quality visual content for Amazon sellers, especially post-COVID, to differentiate products and enhance the customer experience. SG also shares insights into Dobby Ads’ operations, including their remote team in India, their competitive pricing, and the impact of AI on their creative processes. The conversation concludes with advice for Amazon sellers on optimizing their listings through A/B testing, good storefronts, effective PPC campaigns, and crucial lighting for product photography.

Show Notes

---

About This Episode

In this episode, host Rob Cairns talks with SG from Dobby Ads, an agency specializing in creating images and videos for Amazon product listings. They discuss the critical role of high-quality creative content in today’s crowded e-commerce landscape, especially on Amazon. SG shares his background working at Amazon and how it led him to start his own creative agency, which is now a major player in the space.

Key Discussion Points

• SG’s Journey: SG, based near Delhi, India, shares his unique story of working as a product manager at Amazon and how that experience gave him a deep understanding of the platform. This knowledge helped him transition to starting Dobby Ads after discovering a need for high-quality creative work.
• The Post-COVID Shift: The conversation highlights how the surge in e-commerce sellers during the pandemic created a need for products to stand out. Where a simple picture was once enough, now professional branding, visual content, and storytelling are essential to differentiate a product from its competitors.
• Customer Obsession: Rob and SG discuss Amazon’s strong commitment to customer satisfaction, which they believe is a major reason for its success. This “customer obsession” is also why good product listings are crucial—they help customers make informed decisions and reduce returns.
• The Power of Combination: The hosts agree that a mix of both still images and videos is the most effective approach for Amazon sellers.
  • Still Images: Images are vital for the “5-second rule,” quickly conveying key features and benefits to a mobile shopper.
  • Videos: Videos augment the still images, providing context, showing the product in use, and giving a more complete experience, like an unboxing.
• The Role of AI: SG talks about how his agency has fully embraced AI tools. While some people fear AI will take jobs, he believes it makes creative professionals more powerful and efficient. He notes that today, every member of his 40-person team uses at least one AI tool, and the focus is on mastering the art of writing effective prompts.
• Tips for Sellers: SG offers three key pieces of advice for Amazon sellers:
  • A/B Test Everything: Continuously test your titles, descriptions, and images to optimize your listings.
  • Build a Strong Storefront: Use your Amazon storefront to tell your brand story and showcase your other products. This helps build a relationship with customers and increases your brand’s value.
  • Invest in PPC (Carefully): Pay-per-click advertising can be a powerful tool if you monitor your numbers closely and don’t shy away from spending money to grow your business.
• Creating an “Experience”: Rob and SG emphasize that in a market with similar products, the goal is to create an “experience” for the consumer. This experience, from the high-quality photos to the clear product descriptions, is what sets a brand apart and helps it succeed. Rob shares how successful online brands are now even moving into traditional retail, showing the value of a strong online presence.

Where to Find SG

• Website: dobbyads.com (mention Rob Cairns when you reach out)
• LinkedIn: SG