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Episode 527 Copywriting With Todd Jones What is The Prompt

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Show Summary

The SDM show features host Rob Cairns and Todd Jones discussing the multifaceted concept of a “prompt,” particularly in the context of AI and content creation. They explore how prompts function similarly to triggers or questions, guiding AI to generate text and images, and draw parallels to their use in journaling and human interaction. Jones differentiates between human and AI prompts, emphasizing the need for clear user input to achieve desired AI outputs. The conversati

Show Notes

Here are the highlights from the conversation, focusing on the discussion about prompts:

  • Introduction and Sports Talk: The conversation starts with Rob Cairns and Todd Jones discussing various topics, including the weather, NCAA basketball, the men’s Brier curling championship, and the growing popularity of hockey in the southern US, along with a brief mention of Alex Ovechkin’s pursuit of Wayne Gretzky’s goal record. They also touch on the declining popularity of baseball.
  • Prompt Definition and Usage: The main topic shifts to the concept of “prompts,” particularly in the context of AI. Todd Jones defines prompts as multifunctional words used in various ways, not just in AI. He distinguishes between “human prompts” and “AI prompts.”
  • Prompts in Journaling: The discussion extends to journaling, where prompts are used to initiate thought and writing. Rob Cairns recommends Kristen Wright’s book, “The Transformational Year,” and the Day One Journal app, which uses daily prompts.
  • Prompt Structure: Todd mentions that prompts often consist of an adjective, a verb, and a noun. He emphasizes the importance of prompts in getting started, whether in AI or creative writing.
  • AI Image Generation: The conversation touches on using prompts for AI image generation, noting the need for detailed descriptions. They discuss the limitations of AI in accurately depicting real people and potential privacy concerns.
  • Prompts Beyond AI: The use of prompts extends beyond AI to brand storytelling, counseling, and teaching. A teacher asking a question is a prompt for information.
  • Chatbots and Prompts: Todd is exploring using chatbots to guide people through his “six Ps” framework.
  • Content Creation and Prompts: The discussion covers the use of prompts in content creation, with a preference for using AI like Claude to refine rough drafts rather than generate entire articles from scratch.
  • Ebook Creation Using AI: Rob Cairns announces plans to create a series of ebooks from past podcast episodes, using AI and transcriptions as prompts. Bridget Willard is mentioned as an inspiration for this approach.
  • Complex Prompts: The conversation concludes by acknowledging that many AI prompts are multi-tiered and complex, requiring multiple steps. They also mention resources like Andy Crestodina and Adam Franklin for learning more about using prompts effectively.
  • Resources Mentioned:
    • Kristen Wright’s book: “The Transformational Year”
    • Day One Journal app
    • Andy Crestodina
    • Adam Franklin’s courses on ChatGPT
    • Bridget Willard’s content creation resources

Would you like to explore any of these highlights further?

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