Episode 526 Video With Anthony Luti of Radiant Media

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Show Summary

The provided text is an excerpt from “The SDM Show” podcast, featuring host Rob Cairns interviewing Anthony Luti of Radiant Media. Their discussion centers on video production for businesses, covering topics such as equipment recommendations, editing software, the importance of short-form content, and lighting techniques. Luti also shares insights into his company’s journey into video, including commercial work and their ventures into feature film production. The conversation further explores strategies for consistent video creation on a budget and the value of partnering with influencers for marketing purposes.

Show Notes

Podcast Title: All About Video with Anthony Luti of Radiant Media

Guest: Anthony Luti, Radiant Media

Host: Rob Cairns

Topics Covered:

• Anthony’s Background:
  • Lifelong friendship with his business partner.
  • Early video experience with trick shot videos on YouTube.
  • Anthony’s marketing background and his partner’s video expertise.
  • Success with an axe throwing business that quadrupled revenue through video content.
• Evolution of Video Technology:
  • From camcorders with VHS tapes to digital cameras and smartphones.
  • The importance of smartphone video for UGC (user-generated content).
  • Recommendations for smartphone video: tripods, ring lights, gimbals, and lavalier mics.
  • The importance of audio.
• Video Editing:
  • Discussion on editing on tablets/phones vs. computers.
  • Preference for editing on laptops/desktops for precision.
  • Mac vs. PC for video editing.
  • Software recommendations: DaVinci Resolve and Adobe Premiere Pro.
  • The benifits of DaVinci Resolve for color grading.
• Types of Video Content:
  • Preference for short-form video due to shorter attention spans.
  • Use of long-form video for websites and repurposing into short clips.
  • Importance of hosting videos on platforms like YouTube or Vimeo and embedding them on websites.
  • The problems with emailing large video files.
• Lighting and File Sizes:
  • Importance of lighting in video production.
  • Challenges of working with 4K video and large file sizes.
  • Recommendation to shoot in the highest resolution possible and downscale during editing.
• Professional Video Equipment:
  • Use of Sony FX3 cameras.
  • Importance of having a knowledgeable team for equipment operation.
• Content Creation Challenges:
  • The amount of work involved in video production, often underestimated.
  • Differences in work between “fly on the wall” shoots and scripted productions.
  • The issue of undercharging for video services.
  • The importance of showing the value a company brings to the table.
• Marketing and Influencer Partnerships:
  • Radiant Media’s strategy for partnering with micro-influencers for e-commerce clients.
  • The effectiveness of influencer marketing.
  • The importance of rinse and repeat when you find a working process.
  • The effectiveness of entertaining marketing.
• Feature Film Production:
  • Challenges of producing feature films vs. commercial video.
  • The complexity of managing larger crews, locations, and schedules.
  • The process of finding agents and navigating talent agencies.
• Tips for Entrepreneurs Shooting Their Own Video:
  • Consistency is key.
  • Don’t overthink it; vlog your day.
  • Use themes to tie into current events.
  • Be creative and differentiate yourself.
  • Avoid hesitation and doubt.
• Contact Information:
  • Website: radiantmediavideo.com
  • Email: [email address removed]

Key Takeaways:

• Consistency is crucial for video content.
• Audio quality is as important as video quality.
• Short-form video is highly effective for capturing attention.
• Professional video production requires significant time and effort.
• Partnering with micro-influencers can be a valuable marketing strategy.
• Do not undervalue your services.