The Agency Trailblazer Podcast – Marketing Till You Drop
Lee Mathew-Jackson recently had me on his Agency Trailblazer Podcast. We talked all about marketing!
The tips I shared can be applied to any business.
Show Summary Rob Cairns talks to Warren Laine-Naida about his two new books: Show Highlights: Show Notes Hey everybody, Rob Cairns here and in today’s podcast I’m here with my good friend Warren Laine-Naida marketing author extraordinaire. Just to put that out there, how are you today, Warren? I’m good. Thank you. Rob. You’re funny….
In email marketing, maximizing engagement is key. However, one widespread mistake actively prevents this: using a “donotreply@” sender address. My frustration peaks seeing companies invest in email lists only to shut down communication immediately. Sending from “donotreply@xxx.com screams disinterest. It tells your subscribers, “We don’t want to hear from you.” This directly contradicts the foundation…
Show Summary Rob Cairns talks about swipe files. Show Highlights: Show Notes Hey everybody, Rob here again. In today’s podcast I wanted to talk a little bit about swipe files. What a swipe file is, how I keep a swipe file, and so on. Swipe file is a really fancy term that marketers like to…
Show Summary This podcast features a conversation between Rob Cairns and Marketing Expert Bridget Willard about the value of using X (formerly Twitter) for marketing. Willard and Cairns discuss the platform’s SEO benefits, emphasizing the importance of consistent posting and engagement. They also highlight X’s role in networking and building professional relationships, contrasting it with…
Show Summary This excerpt features an **interview** between Rob Cairns, host of the SDM Show, and Amber Gaige, a marketing expert and author of “The Far Beyond Marketing Guidebook.” The discussion centers on the **”Four Cs of Marketing”**—clear copy, consistent branding, customer demographics, and channel management—which Gaige outlines as crucial for effective marketing strategies. They…
Show Highlights Episode 615 Build a Foundation Before You Market is a solo show hosted by Rob Cairns of the SDM Show. Cairns, who is the founder and CEO of Stunning Digital Marketing, emphasizes the critical importance of establishing a solid digital foundation before engaging in any marketing efforts. He stresses that website health is…