Episode 202: Discussing Marketing Funnels For Your Agency

Show Summary

Rob Cairns sits down with Ryan Waterbury to discuss Marketing Funnels for your agency in this on going monthly series for agency owners.

Show Highlights:

What is a marketing funnel?
Your offer matters.
Why segmenting your list matters.
How to build a landing page.

Show Notes

Hey everybody, Rob Cairns here.

Today I’m here with Ryan Waterbury and we are going to talk about marketing funnels in our ongoing agency series.

How are you today, Ryan?

I am not doing too bad.

It’s bright and sunny.

Oh, it is.

It is in Toronto to the center of the universe says you know, so it’s it’s doing OK.

And before I get to marketing funnels, I hate to get political on this podcast, but I’m going to for a minute.

I just wanna throw out all the good wishes to the people we know and know of any Ukraine and all.

The crap in the world that they’re going through right now because it’s uncalled for and it’s a bit of a mess.

So I just wanted to kind of acknowledge that and say, you know, the world has been a tough place in the last two years and this is just one more reason.

It’s even tougher.

Yeah, it certainly is.

Here’s hoping to a quick resolution, an end to the conflict.

Yeah, I’m in that feeling too, so let’s get into the subject of marketing funnels.

What really is a marketing funnel for those people who don’t understand?

So when we talk about marketing funnels, we really the the name derives from the chart that we put together in very very simple terms where there are more people that are going to become aware of your business or offering at the at the top level.

Of your funnel and as you go down through the customer buying journey.

There are less and less people that come down to either buy your product or opt in to your email list so we really look at you know the the number of people and the shape of the graph as we go down through the buying journey.

It narrows and it it really.

Takes a funnel shape, so that’s, uh, you know, part of part of the naming is just the shape of the graph, but you know we want to.

You know, funnel people into our offer and.

Get them to convert basically.

And the initial offer the initial entry point into the funnel as far as I’m concerned, should always be a low cost item that doesn’t take a lot of time to produce, correct?

Yeah, absolutely.

One of the most basic and simplest funnels.

You know.

It’s just a simple squeeze page where you know we have.

People that are interested in a particular thing and we have what we call lead magnet and it’s it’s there to provide a little bit of free information.

And to attract people that are interested in a product or service that you offer.

And I would suggest you know we’re talking about squeeze pages or the other term.

A lot of people like to use as a term landing page.

Same thing, one of the problems, I think with lining pages is people don’t design them well.

And by that I mean.

They do silly what they consider silly things like they leave.

Too many options in the footer they leave.

Uhm, menu options up at the top of the landing page and the whole purpose of a squeeze page landing page is to get people to do one thing.

Now click on that call to action.

So as far as I’m concerned, when you design A squeeze page slash landing page, you should remove all other calls to action.

From that page.

Oh, absolutely I.

I’ve seen some really good landing pages and some really bad ones.

And honestly it’s the most simple ones that clearly describe why the user is there and and you clearly describe what you want them to do.

There’s no header navigation.

There’s no footer navigation.

You may have some supporting info in a second section on the page and then reiterate or call the action at the bottom if they need to scroll further, but that’s it.

You want them to do that one thing, and anything else outside of clicking that button to opt in to your email list or buy that product, is it?

Distraction and reduces your.

Or conversion rate considerably.

Yeah, I would agree and you know we’re talking about landing pages.

Wonder techniques I find converts really well is I like to use red buttons when I develop winding pages for clients or people, white text on red buttons and people say why read it doesn’t meet my brand colors.

And my argument is red with the white text on it has been proven in tests that converts better than many other colors.

It’s just one of those.

Do it now colors.

Uhm, any thoughts on color scheme?

Yeah, red buttons consistently test every test that I’ve seen.

Every test that I’ve run, it’s at the worst 3 to one.

When we use a red call to action button and you’re absolutely correct, there are times to use brand colors.

And if you are at the top level of your funnel and you have blue as one of your colors, that’s a trust color.

So I’ve actually found some success with using a blue button, as long as it’s within branding, but.

But you know other tests for landing pages when even when we run out of scheme and try different colors, red 3 to one, people will click that button.

It’s it attracts people’s attention.

And then the other thing, while we’re talking about landing pages is the type of content.

So people in this day and age love to jump on video.

I actually suggest that if the client is it not, if the client if the item is not a high ticket item, don’t waste a video on a free item or a $5 item or even a $10 item. I I truly believe to include video. It’s got to be a high ticket item right away.

And that usually doesn’t generate sales percent.

I you know, I actually see better conversion rates with video and the when we look at and this isn’t paid advertising.

When we look at how people enter.

Uh, motion helps to provide some stop the scroll action where if you’ve targeted correctly and someone sees some motion and you’re.

Uh, debuting a product and showing it in use?

That can stop someone from scrolling more so than a static photo.

So when we talk about video, particularly in PC it, it can be one of those pieces that can get people to click through.

But it is costly to produce compared to some other methods with photo or an infographic and text.

So that’s something to keep in mind.

And I’m I’m kind of leading into budget.

That’s one thing that I wanted to talk early on.

That marketing funnels take time to develop and experience a lot of the things that you know.

We learn through testing.

Uh, you and I have been doing the marketing game for a long time.

We’ve already done some testing on our own businesses and you know, through client campaigns we we’ve already made some of the mistakes.

We know what not to do.

Uh, but.

What I find is when working with clients and building new funnels, they don’t budget enough for their marketing ever.

Oh, that is that is so true.

And by the way, it’s not just marketing funnels in the budget, it’s your website.

It’s your paper.

Click ads and it’s in employees.

Time to do all this stuff, people say. Oh, I’ve got an employee who can do it. It’s free and I say no, you’re paying that employee’s salary so that salary has or the percentage of that salary has to be in the budget.

When when I look at a marketing budget and justice at the outset just to lay out a funnel to start and I’ve worked with a lot of entrepreneurs and new business startups, new nonprofits that are trying to raise money.

They never set their budget high enough when in, just on average.

What needs to take place as far as a monetary investment versus what people have budgeted.

They’re about 1/3 of of what what you should budget.

For a project.

And that’s just that’s just common.

So true, so let’s talk a little bit more about landing pages, and this can also sort of lead back to the budget discussion, should you?

Buy something like lead pages or pay for subscription which is a landing page service or.

The approach I prefer and it doesn’t matter what the clients budget is to use the page builder or even Gutenberg in WordPress.

There’s that dirty word again for some people.

To build out.

The landing page as long as the theme I’m using will let me strip out the header in the footer.

What’s your thoughts?

That’s how it’s my preference is to.

You build the landing page on the website.

There’s no need for another third party product.

If you’re using a page builder, including Gutenberg, build it on your site.

But absolutely you need to on that page specifically.

When they hit there.

You need to be able to remove the header and footer.

Have that nice call to action and when they click through and opt in.

Then that thank you page.

We’re going to show them the header and footer there so they can explore and learn a little bit more about you and build that trust.

But yeah, absolutely.

There’s there’s no reason for any third third party landing page building, and it’s actually.

It can be counterproductive because you start to get limited and how many different variations that you can test.

That’s the other thing.

Testing, testing, testing by building the pages on your own site.

You can AB test absolutely everything.

And that’s important that you find what converts best while you’re.

Spending a fair introductory and exploratory budget with paid traffic, and I think paid traffic is essential, but by doing it on your website you have infinite amount of things that you can change and test.

Yeah, that is so true and you sort of mention thank you pages.

So before we move on I want.

Go there, I think thank you.

Pages are the most underused page on our website.

How are the people say thank you for buying?

Thank you for subscribing.

By the way, don’t use the word subscribe bad word, but they and that’s all they say and I would.

I like to do things like while you’re waiting for your free product or your gift or whatever you want to phrase it as.

Here’s some great resources that might interest you and use it as an opportunity to either upsell or get the potential customer to start reading some of your resources and getting to know you.

You know, absolutely thank you pages are, you know, a great way to.

Add additional pieces.

There’s another step that you touched on the upsell and that can happen in between the thank you page and your landing page.

So someone comes in to your landing page for a particular item and.

There are there are additional pieces and options or.

Uh, you know things that you might use it.

So they’ve clicked and said, Yep, I want it and then you bring them to that upsell page.

That’s another underutilized tactic and you see it on Amazon all the time where?

You Scroll down underneath the product and it says people also bought these and you can do that in your funnel and do it on your own site.

If you have a particular product or service, or you know an addition, an additional donation amount, let’s say make that recurring versus one time.

You know that’s just once they’re in and opted in.

You want to give them other options after they’ve said yes.

Other options to spend money with you, or learn more about you.

Yeah, and you know who doesn’t really wanna techspace what he liked him or really hate them is.

Two forms by the names of JV Zoo and warrior plus, and they’re always.

If you ever look at their landing pages.

If people ever buy anything, the first thing they say is here’s the value where you can get more and they and you know that’s where they make their money.

Is upsell, upsell, upsell, self?

Yeah, so you know I touched on paid campaigns and.

You know, in our last discussion we talked about some of PPC and one of I’m I’m going to give a little secret sauce on one of my funnels that worked really well for me.

And just to give you a diagram.

My initial traffic started out on on Google with a simple and I won’t say inexpensive because it can get really expensive search text add, but very targeted for specific services.

Get them to the landing page.

If they convert it or not, it didn’t matter because we we knew that they were.

And then we would show them even more targeted ads in display format through Google and also Facebook and Instagram.

And then we would have them come back in.

Now that I’m expanding on what we call the funnel on the buyer journey where we have.

That first touch.

And you know, finding out about a new product, it’s still 90% of people do Google search. That’s where they find find things. So I think that’s you know the the top level of the funnel.

Then you have the.

If they don’t convert, you know show him an ad.

It’s getting more difficult to do that.

You know, for that for that next step down the funnel.

So it’s becoming more important for people to make it easier for people to opt in your email list and get them.

Using your bad word subscribed, because once they’re on your.

Then we can start to do a nurturing sequence and follow up after they’ve gotten that that free lead magnet that gives them some good info.

And then we’re going to follow up with another email with more good info and possibly a link to another content page on your website.

Fast and you can get as complex or as simple as possible, but for me simple always works better.

Have them come in, sign up, get their lead magnet.

Then do a short nurturing series of emails and at the end send him a link to my booking calendar with a with an offer for a.

Yeah, half an hour consulting time to talk to them about what they need.

You want to be there as a resource at every step before they feel comfortable buying from you.

Now that that is so true.

So we’ve talked about the mechanics, so landing page is a little bit and once they opt in they go into typically an email respond or an email automation sequence.

What is your favorite software for running email automation out of right now?

I’m actually just starting to build new sequences with fluent CRM and you know, we always talk about owning your email list and.

A lot of people will argue against self hosting, but.

Uh, you know we look at platforms like MailChimp.

Mailerlite convertkit you know that somebody else is platform and why I think it’s important to separate some of your services.

You know your list is the one thing that you own, so I’m I’m going the route of self hosted.

I’ve also used mailpoet in the past, but the automation isn’t quite there other than simple drip sequences, but for most campaigns you know just a simple, nurturing campaign it.

Works pretty well.

No, I I would agree.

I think you can you.

You almost have to choose your poison.

I know lately I’ve been all in with Convertkit, partially because it’s really good for cream.

Natives, I think going to something like Infusionsoft keap is frankly for most people is not worth it.

And I know besides fluent CRM, the other big one for self hosted is Groundhog, which is interesting enough as a Toronto ON based product so.

You know a shout out to Adrian, Toby and his team for developing that.

So there’s all kinds of options, but it.

I think the key is when you create that sequence more importantly than anything.

Yes, you own your list.

So if you’re going to use something like convert kid or get response to download your list on a regular basis so you have a backup, which is something I do, and then when you build your sequence.

Put the proper tagging into the sequence so you can find out where anybody else where any potential customer or customer is in that journey.

Most people build their sequences and they say, oh, I know he’s in this sequence, but I don’t know where.

That’s so true.

And and that’s why I’m really looking and building more in in.

Fluent CRM to build intelligent journeys based on user actions.

And you know now that we’re down down the funnel a little bit where you know we talked about paid ads or organic Google searches on how people find you there.

This is the next part of the funnel.

Where someone has said yes.

I want I want the lead magnet and I want to get more information from you so they’re on your email list.

The important part.

At this point is segmentation so.

So if somebody comes in to my funnel and gets a.

Web design lead magnet.

I’m not going to send them a nurturing funnel or emails, at least at the outset about digital marketing or paper click ads.

I’m going to be a little more specific and give them information that they actually came to get.

And that makes him a happier potential customer in the customer buying journey, because what you’re doing is you’re fulfilling their need, not your need.

And the one thing we need to remember as marketers, our job is to fill that potential customers need.

Absolutely, and that really even comes down to you know the content and how we the most successful marketing funnels that I put together.

Through testing and just experience.

We build personas about the people who have purchased the product and.

Write the copy to give them what they came to look for and not what we’re trying to sell, so it’s important to find out who wants your product and give them what they need, and then write your pages to fulfill those needs.

Too often and I still do it.

Myself with my own pages because it’s hard to step away.

I see a lot of landing pages that don’t convert because the copy is not oriented to the customer.

It’s oriented from the company.

And that’s a that’s a big problem.

Now when we’re sending out emails to a funnel.

Do you?

There’s all kinds of discussions.

Should I do it once a week?

Should I do it daily, which I don’t like to do?

I should tell you that now.

Uhm, should I do it three or four times a week?

What’s your feeling on that one?

Once, once you’ve got them, once you’ve got a person through your funnel, whether they’ve I really, I asked them to opt into our main mailing list.

But I don’t send anything from our general newsletter.

Until they’re through the sequence and the reason for that is I want them to come in and get the information that they came looking for.

The newsletter that I do is is twice a month.

Personally, I I don’t like the daily emails.

Emails that come daily or even multiple times a day annoying me and I’m going to unsubscribe.

Some people will argue that the people that unsubscribe are ones that you don’t want.

I I have to disagree.

There’s a proper cadence and I, I think once a week, maybe twice a week.

Depending on.

You know what you’re selling is appropriate.

That’s just enough to keep your product and service in front of someone, but not too much that they’re going to be annoyed and unsubscribed.

And folks please make sure your unsubscribe links work and don’t.

Do what many marketers do and say oh, I forgot to test them because.

As in Canada, certainly under Castle Law, it’s a requirement that you have an unsubscribe link that works in most U.S. states. I believe it is. You can correct me in a minute Ryan if I’m wrong.

But make sure they work because keeping people on your list when they don’t want to be.

It’s not a good thing either.

And also stop this oh, we know you unsubscribed, but it could take seven days to get you off the list.

No, no, no, don’t do that.

Make it automatic and be done with it.

Because if somebody wants off your list.

And they don’t get off it.

And I went through that today with somebody.

I immediately quick and create an email rule that blocks all communication from zero.

What’s your thought on unsubscribe links?

I get annoyed when I have to do a lot of things to unsubscribe from a list in.

In my sequences I ask them Are you sure you want to unsubscribe?

Mainly because I’ve accidentally hit hit a link.

You know when I’m when I’m coming through, so just clicking the link you don’t want to unsubscribe I I want them to confirm, but that’s the extent of it.

If you have to go through some more hoops and.

Uh, click unsubscribe from these lists and not those lists.

You’re making it too difficult, and then I will do exactly what you just said.

I’m going to block all your communications.

And I’m going to.

I’m going to do worse.

I’m going to mark the email in Google Workspaces as spam.

Yep, I and that’s one of the worst things.

Well, that’s one of the worst things for an email marketer I have happened.

Is you down grading your email reputation?

So part of the way to avoid that is.

Don’t send your entire list unless you have a small list.

My list is not very large and I tell them specifically on the landing page when they sign up.

Here are the five things I’m going to talk about.

If you don’t want to hear from me about these things, don’t sign up for the list, but if you’ve got a large list and I touched on it a little bit.

Segment if you have people that are working with you that want to hear about WordPress.

Create a segment for that and when you have WordPress specific news, send it to them.

There’s some people that don’t care about that, and if you send them information that they don’t care about, well, they might unsubscribe.

Well, they may care about things like.

Google ads or social media management marketing, so send them that stuff but keep it specific otherwise.

People will unsubscribe if they aren’t getting the information that they need.

If you send too often and you’ll probably get blacklisted.

Like we said, if you make it really difficult to unsubscribe.

And once you get blacklisted, it’s almost impossible to get off a blacklist, and I know of one company that changed email providers, so that’s like convertkit getresponse 6 times because they were abusing their mail.

Mailing list and that’s like.

That just means they were doing it wrong.

Frankly, and uh, that’s not a good thing, and this was a A.

Yeah, and an organization that was tide to provincial regulation.

Even more so.

So interestingly enough.

But it happens and people don’t understand how they managed at it.

And I’m like seriously, somebody want softer list.

Let them go because keeping him on it will do more damage than it’s worth.

So we’ve talked about come unsubscribe let’s talk about this.

The number of stages in the funnel.

Do you have a preference to how many levels should be in your funnel when you create them?

You know that was something that I started paying attention to a lot more a couple of years ago, and Google actually had a really good series.

On the customer journey and how people interact with your business now.

Well, you know we talk about the item model and what that stands for is awareness where people become aware of what of your company basically and then we have interest where that’s where somebody might come in.

And opt in to, you know get an ebook.

You know, then we have the next step, desire where.

They’re on your newsletter.

They’re subscribed, they’re engaged, and the last part is action, where they’re they’re converting to make a sale or give you money for a donation, so you know, really, that there are a couple of other steps that I utilized.

In that system.

Uh, you know where they’re in and out of the first couple layers where from awareness?

You know I talked about it before, where maybe they start with a Google search and we hit them again with a follow-up display ad somewhere, either on social media or you know, in their favorite blog.

And and then, then then they come back into the funnel so.

It’s gotten a little more complex, but you know, at its simplest, you know there really are four layers, yeah?

Yeah, and I don’t think you wanna actually get any more complicated than that.

People who try and build too many layers and maybe what they should really think about doing is creating 2 funnels because then you’re getting too complex and.

When it gets complex, it gets really hard to deal with personally, so I don’t.

I don’t like to go more than four or five voters either for that reason.

I’ve done testing between some very complex bundles with different email triggers and actions from hitting different pages, and I have to tell you they.

In my experience in my testing they didn’t convert any better than the simple funnels.

Where we had it, we had a simple opt in and then a short email nurturing sequence and that was it and I saw the same conversion numbers.

You know now if I was creating a funnel.

And I sent out an email today.

One of the things I like to do and I will do, is if somebody doesn’t open it, there’s always A tag on opens so you can tell who’s opened in email, who hasn’t?

I’ll send him a a friendly reminder.

Change the subject.

Line change the text and send him a friendly reminder and say you know you might wanna have a look at this.

That’s the first thing I do.

The second thing I am not a big fan of in funnels is false scarcity.

People put timers up at the top of their landing pages that are triggered on a cookie, and that’s false scarcity, especially in a digital world, because if it’s a digital product we all know there’s no scarcity.

Uhm Dev, so the way I kind of define scarcity is.

If I’m not gonna make an offer and I’m only going to allow that offer for 14 days, I’m not going to offer it again for six months.

That’s valid, but to stand there and say, here’s your free ebook.

And if you don’t grab it now in 10 minutes, you won’t have another chance to get it.

I don’t necessarily agree with that.

Do you have any thoughts on scarcity and?

Reminding people.

You know those tactics with the timers and we probably see them more than the average buyer because, but where we’re in the realm, but those worked five years ago and you know you would see a little bit of an uptick in conversion rate.

People have spent a lot more time online rather than you know, in store over the past two years.

So that’s changed how people interact with landing pages and the whole buying experience quite a bit.

Where they’ve seen those offers multiple times like we have sitting, you know, in in front of our laptops and going through different sequences and and just living online.

Your average buyer has seen more of that now, so the that false scarcity doesn’t work.

It’s frankly when I see it now, it’s annoying and gives me.

A little pause.

On whether I want to buy the.

Product or not?

So being honest, likable and providing exactly what that that person came to purchase.

Does a lot better.

I would I I.

Would 100% agree and uh?

Kind of wanted to touch on the aspect.

A lot of people don’t do funnels ’cause what they hear is millennials.

Don’t read email.

Funnels email is dead and.

I would counteract that.

What COVID in the pandemic did was is it made us look at her email more and let me kind of explain.

That a little bit.

We’re all buying online, and where do we go to check our order status in our email ’cause the Amazons of the world send you an email?

Oh, you’ve ordered it.

Oh it’s been shipped.

Oh you’ve, what’s your feedback?

I think we’re checking email and I think it’s a bit of a detriment to most people, but I think they’re checking email.

More and more today.

Absolutely I, I you know, I think newsletters.

Bulletin boards you know, communication that.

Uh, that was more prominent. I would say in the mid 2000s coming up but before we Cook Eden, Pixeled everyone and knew exactly what they were doing.

Email it’s coming back, and even though we can’t always track opened.

Uh, you know, we’re we’re reaching the right people. For for people that have opted in so email isn’t a very important tool in any marketer’s toolbox.

Uh, you’ve always we’ve all heard.

The money is in the list, and it’s true if you use it correctly 0.

No about what I would argue is open rates, and I think I’ve had Jason Resnick on the show before at Reds on Twitter.

Who’s a a gold at email marketing and Jason and I have talked about that.

Open rates is a misnomer because I don’t personally care as much as somebody.

Opens email 10 times where they care about.

That was did they buy from opening that email? And this is coming from somebody. As you know I have a large list and I have an unreal open rate that runs 6070% on a regular basis and I’m saying that that I care more about that converts in their sales.

Absolutely, you know. And.

There’s Apple has, you know, started blocking.

You know the the open rate tracking a little bit, but.

It’s you’re absolutely correct.

When we look at the conversion data, the people that.

Like the content in the email, liked your offer, went back through and bought something in your store.

Those are the stats that I really care about to you and that shows that these are my most engaged customers and supporters that are reading the list.

Yep, and one last tip in your emails in your.

Oh no, and there’s still big brands doing this, and every time I see it, I cringe.

Never, never, never use the email address.

Do not reply at XYZ dot domain like folks you want people to be engaged to list.

You want to communicate with these people and many big brands.

And I I think of Old Navy.

They’re just lazy.

If you want to reply and ask a question, they’re not set up for that, and that’s not what you want.

You want people to engage with you.

You want people to talk to you because you engaged.

People are actually going to buy from you.

Oh absolutely, I you know.

When I started doing the list for one dog solutions, I would send it from info at one dog solutions and I stopped doing that and now I use my own email address Ryan dot Waterbury at one dog dot solutions.

Because I’m the one writing the email, I you know want people that are on my list to have that connection.

To know that I’m the one writing it, I’m the one sending it, and it’s more personal people respond better.

When you treat them like a person and not just somebody that bought your product or signed up for your list.

Now I tend to use the email VIP at stunning digitalmarketing.com and the reason I do is it goes to my email.

But the reason I use that alias, believe it or not, it makes people feel special.

Oh I’m a VIP.

And you know, I’ve done some testing and believe it or not, I get better open rates when I use the VIP at than my own email which is really interesting because I make no bones about it in my email and I say it in every email.

If you wanna talk to me hip replies, send me a note, I’ll get back to you.

And and there’s no quorums that I’m the one writing it, but that’s just some testing that I found over the years that VIP at adds about 10% to my open rate. Believe it or not.

That’s I wouldn’t have anticipated that, but you learn that from testing and you know a lot of the platforms.

Google Ads Facebook well, they used to make it or try to make it easy for die wires too.

You know, spend money with the platform and get your message out.

Yeah, so it’s it’s true.

Yeah what what a lot of companies do is they’ll have a great.

But it doesn’t hit everyone, and one of the things that’s lacking that I see with a lot of companies doing their own marketing is they don’t test, and they don’t necessarily look at numbers.

Or if they do, they’re not looking at the right numbers and.

So there there’s a lot of wasted ad spend out there right now and.

You know, I.

I notice it because I’ve turned off all my personalization settings so.

You wouldn’t believe the crazy ads that come across my screen that are completely unrelated to one.

Oh I wait ’cause I have the same problem.

So there it’s ridiculous.

And it’s it’s people not knowing and they’re throwing up against the wall and going what I call splat.

And they they don’t understand.

You know it’s funny.

It’s funny though.

Ryan, one of the things I was just thinking about was dumb.

Especially with the existing customers, is the birthday funnel a marketing funnel?

And I do this regularly.

Most of my clients I have their birth dates.

I usually have their wives birth dates and their kids birth dates.

And you know every time on her birthday I have a funnel set up that sends a nice happy birthday greeting.

You know that is fantastic and the that personalization and that information that even if the person knows it’s automated, they know that you took the time to.

Put that together and enter their personal information in and that builds another level of trust.

It’s so true.

Is there anything else you wanted to talk about about funnels today or have we covered?

Most of it.

Right?

You know, I, I think we covered most of it.

Uh my.

My biggest pieces of advice are.

It’s simple.

Keep it clear with no distractions.

Test a lot, tried different variations.

Find the one that works both in your paid ad traffic and on your landing page.

And uhm, keep it specific.

And to those comments, I would also.

I’d keep it real.

I think that’s really.

Big in this day and age.

As always, Ryan, you know this.

We we always had these great conversations and I know from hearing and kind of looking at Twitter today, we had some really great comments and some love and we appreciate those were Ryan are going to be doing these once a month.

I kind of like the first Friday of the month for these to come out so.

You know, thanks for joining me.

Somebody wants to reach out.

What’s the best way?

Best ways on any major social media platform at one dog solutions you can visit my website at onedog.solutions or email me at Ryan.Waterbury @onedog.solutions.

And make sure you send him some dog treats for his two office managers, so maybe they’ll actually do some work once in a blue moon.

Thanks, Ryan.

Have an amazing day.