Show Summary This podcast episode from “The SDM Show” features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of…
Show Summary The SDM show, featuring Rob Cairns and Todd Jones, underscores the critical importance of readily available contact information for small businesses. This “NAP” data, encompassing name, address, phone number, email, and social media links, should be prominently displayed on websites, especially on mobile versions, above the fold and in the footer for ease…
Show Summary The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of “story gaps.” Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with “neural coupling,” helps create…
Show Summary This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. **Social proof**, including **testimonials**, **case studies**, and **media appearances**, are highlighted as key strategies. The speakers also explore the importance of **word-of-mouth marketing**, **logos of well-known brands**, **awards and certifications**, and **data-driven results**. The discussion emphasizes the need…
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