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Episode 508 Copywriting With Todd Jones – Creadibility Enhancers

Show Summary This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. **Social proof**, including **testimonials**, **case studies**, and **media appearances**, are highlighted as key strategies. The speakers also explore the importance of **word-of-mouth marketing**, **logos of well-known brands**, **awards and certifications**, and **data-driven results**. The discussion emphasizes the need…

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Episode 501 Copywriting With Todd Jones What Is Differentiation?

Show Summary This podcast episode features a discussion between Rob Cairns and Todd Jones on differentiation for service-based businesses. Jones emphasizes identifying a unique value proposition by asking key questions about one’s services and target audience. He proposes several differentiation strategies, including leveraging one’s story, refining one’s processes, providing exceptional service, establishing expertise and reputation,…

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Episode 496 Copywriting With Todd Jones Building a Foundation For Your Core Message

Show Summary This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including…

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Episode 490 Copywriting With Todd Jones Whats The Point

Show Summary Rob Cairns talks to Todd Jones aboit Whats The Point. Show Highlights: 1. 5 questions as part of your value prop. 2. How to make your value prop? 3. You need a write a value prop for your newsletter. Show Notes Hey Everyone, Rob here and I am with my friend Todd Jones….