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Episode 543 Marketing With Bridget Willard Why You Need to Publish on Linkedin

Show Summary This is a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for visibility, thought leadership, brand authority,…

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Episode 540 When It is Time To Step Back From Social Media With Spencer Forman

Show Summary Rob Cairns of the SDM show interviews Spencer Foreman about their decisions to significantly reduce their time on social media. They discuss how constant exposure negatively impacted their mental health, leading to anxiety and unwanted emotional involvement in online content. Both found that stepping back allowed them to be more present, engage in…

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Boost Your Business: Why Keeping Your Social Media Profiles Up-to-Date is Crucial (Especially LinkedIn)

Is Your Social Media Presence Working For You? The Importance of Profile Updates Many business owners overlook a simple yet critical task: keeping their social media profiles current. An outdated profile can send the wrong message, misrepresent your business, and even cost you opportunities. It’s essential to treat your social media profiles, especially professional platforms…

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Episode 506 Being a Social Media Manager With Zachery Mimbs

Show Summary This podcast features Rob Cairns interviewing Zachery Mimbs, a social media manager, about his career and insights into the field. Mimbs discusses his career path, the challenges of navigating ever-changing social media algorithms, and the importance of authenticity and engagement over follower counts. He also recommends specific tools like Publer and shares his…