Email marketing

The “DoNotReply” Email Mistake: Why It’s Hurting Your Email Marketing

In email marketing, maximizing engagement is key. However, one widespread mistake actively prevents this: using a “donotreply@” sender address. My frustration peaks seeing companies invest in email lists only to shut down communication immediately. Sending from “donotreply@xxx.com screams disinterest. It tells your subscribers, “We don’t want to hear from you.” This directly contradicts the foundation…

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Episode 483: An Email List Cleaning Case Study

Show Summary Rob Cairns discusses why to clean your email list. Show Highlights: 1. Why do clean your list. 2. What is list cleaning. 3. A case study on cleaning your list. Show Notes Hey everybody, Rob here again. In today’s podcast, I really want to talk about why you need to clean your e-mail…