Episode 623 Why A book To Promote Your Business With Henry Devries
Show Highlights
In this episode, Rob Cairns sits down with Henry DeVries, an author, publisher, and marketing expert, to discuss the transformative power of writing a book to grow a professional service business. They explore the shifting landscape of the book industry, the rise of audiobooks, and why being an author is the ultimate marketing tool for consultants and agencies.
Key Highlights
- The Power of “Marketing with a Book”: Henry emphasizes that writing a book isn’t about sales volume; it’s about the impact, influence, and doors it opens for speaking engagements and high-level consulting.
- The Rise of Audiobooks: Discussion on the massive growth in audiobook consumption, particularly among professionals under 40 who prefer listening during workouts or commutes.
- Overcoming Writing Traps: Henry identifies three major hurdles for aspiring authors: the “Perfection Trap” (waiting for a perfect book), the “Comparison Trap” (comparing yourself to legends like Jim Collins), and the “Belief Trap” (the internal voice questioning your right to write).
- The Impact of AI: Insights into how AI is a useful tool for research and brainstorming chapter titles, but a poor replacement for the human analysis and opinion that readers crave from experts.
- Business ROI: Real-world examples of how a book can lead to millions in additional revenue by serving as a “sample” of an expert’s knowledge.
About the Guest: Henry DeVries
Henry DeVries is the CEO of Indie Books International and a veteran journalist. He has helped over 200 people “market with a book” and specializes in ghostwriting and publishing for the professional services industry.
Resources & Links Mentioned
The One Minute Manager by Ken Blanchard
Guest Website: Indie Books International
Recommended Reading: Managing the Professional Service Firm by David Maister
Notable Books Mentioned: * Atomic Habits by James Clear
- Chasing Shadows by Ronald Deibert (Citizen Lab)
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