Show Highlights In this podcast episode, host Rob Cairns and copywriter Todd Jones discuss the enduring power of storytelling and parables in business communication. Jones highlights how classic instructional stories like Who Moved My Cheese and Obvious Adams effectively simplify complex concepts and help audiences navigate change. To combat modern “content shock” and AI-generated filler,…
Todd Jones Host Profile “ Todd E Jones grew up in Batesville, Arkansas, in the hills of Northern Arkansas where his grandfathers taught him the lifeblood of stories. He currently lives in Conway, Arkansas—still convinced that Arkansas is, in fact, God’s country. For over a decade, Todd has worked at the intersection of storytelling, systems,…
Show Highlights In this podcast episode, host Rob Cairns and guest Todd Jones review the state of copywriting and digital marketing throughout 2025. They discuss the practical use of artificial intelligence in content creation, emphasizing that while AI is useful for summaries and social media posts, it often lacks the creativity needed for remarkable results….
Show Summary The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd’s “Content Flyover” service, an audit designed for businesses with a substantial existing content…