Episode 89 What to Have on a Website
Hey y’all, Robert Cairns here. I’m the founder, CEO and Chief Creative, amazing ideas of stunning digital marketing. In today’s podcast, I want to sit down and give you guys some actionable tips on what to do and what not to do on your website. Many people do things on their websites that they shouldn’t do. And frankly, many people do things on their websites that they should do. So I thought I’d put it all in one great podcast for you guys, and share that information with you. So sit back, relax, and enjoy the podcast.
Hey, guys, Robert Cairns here. Today, I was going to talk about in this podcast, the do’s and don’ts of what you should have on your website. This is really an important episode. And frankly, if you’re in business, I think you need to pay attention. Many people get part of it right? Many people don’t get it right. So let’s dive in. And do a quick look. I know for some of you, you’ve probably heard me say some of this and other podcasts, I get that. And for some of you, this is really going to be new pay attention. Let’s do it right the first time. The first part about the web site equation is your web host truly matters. It’s a big part of your security solution. The type of web host and hosting you get will also impact site speed, site speed is slow, people will leave very simple. We call that a bad user experience. That’s the first signal I’ll get there. The other thing to look at is the two sizes. So it will impact your SEO from Google. So you also need to keep that as well, slow sites don’t rank well on Google. Now, when you’re creating a website, we’ve all heard it, do I do a site or do I not do a slider? Stay away from picture sizes if you can possibly avoid it. Frankly, sliders do not have an impact on SEO that’s positive, they can actually slow your site down, slowing your site down, translates to a bad user experience and an SEO hit. Think about that. And a lot of people like to put sliders right up at the main page of the website. Well, the problem with that is, if you put a slider up a domain page, you’re using prime real estate that could be better off used for other things. So I think what you really need to do is say, Can I use this space better. And if I can, maybe I don’t want a slider. So think about that. Now, we all love to put pictures on our websites. And frankly, you should. One of the rules I adhere to very strongly is keeping my pictures to 100 K or less. And don’t let a plug in like smush it be the one that compresses them. shrink your pictures before you upload them to your website in the first place. And that will help big pictures mean score website. And we’ve talked about what speed matters here. So I don’t think we have to go into that again. atop your website, include your company’s organization, phone number, as well as an email address to contact you. One of the things people really look at is how do I get a hold of a company. And that’s one of the big reasons so make sure that info is front and center. Also make the navigation simple and easy to get around. People want to use websites that are easy to navigate. One of the things we used to do unnecessarily three or four years ago, is we’d put social media icons on top of our website to show off for social. The problem with doing that, frankly, is if you put those icons right at the top people click on them, which takes you off the website. So if you’re going to share social media icons do it we do it stunning digital marketing comm we put our icons in the footer, not above the fold, and that way somebody wants to click off, they’ve already been through the content or scroll down. So think about that. Speed of contact information, let’s talk the mobile version of your site. You should have a call now button as well as directions right away to organizations place of business and make them front and center. 90% of people that search a mobile want to go to a place right away. And frankly, if it’s a case of a restaurant, they want to eat now. So let’s think about that. Let’s make that easy for them to eat now, at your establishment not that competitive. Also, make sure the address and the business hours on your website are up to date and accurate. There’s anything more that’s really pissy is when somebody goes to your organization, you’re closed, or they can find you don’t just go to a competitor and be done. So think about that.
Really that’s all the tips for today. I hope you found them helpful and handy and I hope these tips help you. If you need any help, please feel free to reach out to me at VIP at stunning digital marketing comm as always, you can check out our website is studying digital marketing comm on our website, you can find links to this to social media, as well as this podcast SDM show. Feel free to follow me on twitter at Rob Cairns. If you want to make a phone call, we do still take phone calls that legendary system please call us at 416-624-7647 Please keep your feet on the ground and keep reaching for the stars. Make your business succeed.