Episode 47 Why You Should Not Trust Your SASS Service With The Only Copy of Your Data

Show Notes

00:11

Hi, I’m Robert Cairns here. Okay, I’m having an amazing day at major now so to make as well as a special offer for you for listing the announcement I want to make after considering things for a long time, I’m going to change the name of this podcast. If you remember, I started two podcasts and just combine them because it made sense. It really did at the time. Now as we move forward, the new name is just too long, are currently is cstm Business Marketing a WordPress show. Frankly, it’s way too long. As is this episode, this podcast will be called the SDM show, simple, easy and short. It’s also in line with my agency’s brand, the format will not be changing. I’ll be doing short business tips on the topic along with interviews when I can get them. I’ll be working on obtaining some more interviews soon. The second note this week’s podcast is a special offer for you in honor of Halloween, which was yesterday at my wife Jill’s 50th birthday, which was yesterday. Happy Birthday baby. My gift to you is the slide deck I use to help a client understand my time management system. This slide deck will help you become more productive. What’s the catch? You might ask? Actually not. I’m giving it to you with no opt in no nothing required. This gift is 100% free, with no catches. Go to stunning digital marketing calm, stunning digital marketing.com slash Tim to get your free Google slide deck now. In a couple weeks, my good friend Todd Jones and I will do a live demo on how to use my system for time management.

01:53

As always, thanks for listening in on this week’s episode. Hi, I’m Rob Terran. Sheriff. I’m the CEO and Chief creator of amazing ideas stunning digital marketing.com. I hope you’re all having an amazing day. Today I want to talk about a subject that came to my head on the internet recently. And that’s the subject of meetup.com meetup.com is owned by wework. If you have been watching the saga, we were then you know they did not get their IPO off the ground. And they have about six months of money left to play with. And then they’re dead and done. The reason for all this concern is meetup.com is a site that people and businesses use to connect with others holding meetups or meetings. There is a lot of rich data on meetup.com, including contact information and more. As a good friend of mine, who organizes meetups, one thing I suggested a week ago was to export all the names and email addresses from his meetup.com account. The suggestion was because I felt he had to protect himself and his business. meetup.com is in the marketing space, what we call rented land. This is space that we use that we do not actually own. People think of social media sites as rented land, but they don’t think about their CRM, email accounts. And more. More on this later in the show. Let us forward to today. SoftBank has injected $1.5 billion into we work and as options to purchase another $3 billion in shares from investors. This will keep we work writing, but who knows what the future of meetup.com will be. This is something as business owners that we need to be so careful of running our businesses services on sites that we don’t control. On meetup.com. There’s a cost to running and posting an event. I get that. But as a business owner, if we don’t export our data, there are concerns. I will go into one more service type the program that you use to send out your mailing list. These days for our business I use mailer light. In this case, it could also be Active Campaign Infusionsoft by keep MailChimp, ConvertKit, and more. Do you ever export your lists on a regular basis? If you don’t, you should. You must protect your business and having your data can help you something happens with your account or service. Let’s examine another service Gmail. Gmail is the most popular email program on the web. Millions of people use it. I use a paid version at gmail, which is included in G Suite. I have an Android phone which saves my contact list to my G Suite gmail account. What happens if there’s an issue with my contact list or my gmail account or my G Suite account? I’m in trouble. Fortunately, Gmail allows you to export your contact list to what’s called the CSV file. is a standard file that most spreadsheet programs read. This is something really handy and helps you make a contactless backup. You also need to think about your CRM a mailing list programs, programs like Infusionsoft, MailChimp, Miller Lite, or more. If these have an issue, as we talked about earlier disappear, all your names and email addresses would be gone. Make sure you export your data to a CSV on a regular basis. Let’s also look at your accounting invoicing project management note taking packages. These are all the same. Make sure you export these and backup their data on a regular basis. What I would suggest is only use cloud services that are proven that you trust and have been around for a while. This is the best way to protect yourself. But not the only way. Because meetup.com has been around for a while and look where we’re at. Still need to do backups. backups make life easier, and they protect your business. Think about it. Your choice is really yours. And thanks for joining me about this interesting discussion. Protect your business. And I love y’all have a great day. Thank you for listening to the SDM business marketing WordPress podcast. The show is hosted by Robert Cairns CEO and Chief Creative mazing ideas that stunning digital marketing com this podcast comes out every week it’s available on all podcast platforms. If you’d like to be a guest on this podcast please email us at podcast at stunning digital marketing comm if you’d like to find out more about digital marketing services we provide please go to stunning digital marketing.com This podcast is dedicated to Bruce Cairns. have an amazing week. Keep your feet on the ground and keep reaching for the stars. Make your business succeed.