Episode 695 The Anniversary of InfluenceWP With Ryan Logan
Show Highlights
Rob Cairns reflects on the journey of The SDM Show as it approaches its 700th episode milestone and outlines an updated, sustainable release schedule designed to balance business growth, personal life, and consistency.
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Show Notes
Key Discussion Points
- The Mission Behind InfluenceWP: How Ryan founded the platform to push back against fake coupon/deal websites and deceptive dark patterns, providing a trusted, affiliate-free hub for WordPress product discounts and giveaways.
- Integrity in Marketing & Sponsorships: Why recommending products solely for commission harms credibility, and the value of only partnering with brands you genuinely use and trust.
- Combating Burnout & Newsletter Fatigue: Managing the pressure of weekly publishing, curating quality content without scrambling at the eleventh hour, and learning when to forgive yourself and pull back.
- Stepping Back from Social Media Drama: Ryan shares the personal turning point that led him to step away from negative Twitter/X discourse and make a conscious vow to protect his mental health and focus purely on uplifting creators.
- Putting Perspective on the WordPress Ecosystem: Remembering that online drama represents a tiny fraction of the broader community—where millions of real businesses, agencies, and users simply rely on the software every day.
- What’s Next for InfluenceWP: Upcoming product giveaways, preparations for Black Friday promotions, and new experiments with AI-driven ideas to support WordPress product creators.
- Embracing Modern WordPress Tools: Ryan’s experience building his agency site using native WordPress blocks and the Ollie block theme.
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