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Episode 572 Copywriting With Todd Jones – The Art of The Remix

ByRob
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Show Summary

The provided text features an episode of “The SDM Show” hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about “the art of the remix” in content creation, a strategy for repurposing existing content across different platforms to save resources, reuse remarkable material, and reach new audiences. They discuss how to adapt content for native platform experiences, the importance of understanding audience culture on each platform, and utilizing various content forms like podcasts, articles, and offers for remixing. The conversation also touches on creative reimagining of content, emphasizing strong engagement and storytelling to stand out in the crowded digital landscape.

Show Notes

What is the Art of the Remix?

  • Todd explains that remixing is about taking existing content and giving it new life and purpose across various platforms. It’s more than just repurposing; it’s about re-imagining and distributing it effectively.
  • The goal is to move beyond simply dropping a link and expecting engagement, especially in today’s algorithm-driven social media landscape.

Why Remix Your Content?

  1. Save Resources: Instead of constantly creating new content, remixing allows you to extend the reach and value of your existing work. This is particularly beneficial for small businesses and entrepreneurs with limited time and budget.
  2. Reuse Remarkable Content: Focus on your “IP content” – your signature, authoritative, and intellectual property. This valuable content can be transformed into multiple assets for different platforms.
    1. Platform Specificity: Each platform (LinkedIn, Facebook, Instagram, Twitter, Blue Sky, Mastodon, Reddit, Quora, etc.) has its own unique audience and culture. Content needs to be native to the platform to perform well, often requiring adjustments due to platform restrictions (e.g., video length limits).
    1. Zero-Click Content: The concept of creating highly valuable content directly on a platform, reducing the need for users to click away.
  3. Reach New Audiences: By tailoring your content for different platforms, you can connect with diverse audiences who might not otherwise encounter your work.

What You Need for Remixing:

Todd shares examples of content that are ripe for remixing:

  • Evergreen/IP Content: Your core, authoritative content that remains relevant over time. Think of it as “pillar content.”
  • Podcast Episodes: If you’re a host or a guest, transcripts of episodes can be a goldmine for new posts, shorts, and other assets.
  • Featured Articles/Quotes: Leverage articles where you’ve been featured or quoted. This builds social credibility and positions you as a subject matter expert.
  • Offers & Products: Create content that links back to your products or services, using the remixing approach to generate interest.

Re-imagining Your Content

  • Think Outside the Box: Challenge industry norms. If your industry is corporate, consider being “spicy” with your content ideas to stand out.
  • New Formats: Adapt content into carousels, videos, or other engaging formats.
  • Interactivity: Explore interactive forms, tools, or even micro-courses, especially for educational content.
  • Lean into the Story: The emotional and human aspect of your content is key to hooking and engaging audiences across all channels.

Connect with Todd:

Learn more about Todd’s work and services at Copy Flight.

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