Episode 529 Amazon FBA With Neil Twa

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Show Summary

This podcast episode from The SDM Show features host Rob Cairns interviewing Neil Twa about Amazon FBA (Fulfillment by Amazon). Their discussion covers Neil’s journey into business and physical products, the impact of events like the pandemic on online sales, and the competitive landscape with marketplaces like Temu. Neil shares his strategic approach to launching FBA businesses, emphasizing testing multiple products with adequate capital and focusing on data-driven decisions over the “side hustle” mentality. The conversation also explores the importance of paid advertising in conjunction with organic growth on Amazon and touches on the potential of platforms like TikTok and Instagram. Finally, they discuss long-term business building strategies, including the value of creating multi-channel businesses and the option of selling on an upward trajectory.

Show Notes

– Neil’s Journey: Neil has over 25 years of business experience, including stints in corporate and the startup world. He fell in love with physical product-based businesses after realizing the potential for scaling and reaching millions of people.

– Impact of COVID-19: The pandemic accelerated the shift towards online shopping, with many people adopting mobile commerce for the first time. This led to a surge in demand for physical products.

– Competitors and Challenges: Neil discusses the rise of competitors like Temu and the importance of staying ahead of the curve. He emphasizes the need to offer quality products and build a strong brand to differentiate oneself in the market.

– Building a Successful Business: Neil stresses the importance of having a clear business plan, investing in marketing, and being patient with the growth process. He also recommends finding a mentor or coach to guide you along the way.

– Future Trends: Neil believes that the trend towards online shopping will continue, and that there will be increasing demand for high-quality, branded products. He also sees opportunities for growth in emerging markets.

Additional Notes:

– Neil recommends using a combination of organic and paid marketing channels to reach your target audience.

– He also suggests building multiple sales channels to increase your revenue and reduce your risk.