Episode 520 Agency Chat With Ryan Waterbury – When To Raise Your Rates
Show Summary
Rob Cairns and Ryan Waterbury discuss the complexities of agency pricing in this podcast episode. They share personal experiences about raising rates, managing client expectations, and preventing burnout. The conversation covers strategies for identifying when a price increase is necessary, such as when client workload becomes overwhelming or proposal acceptance rates reach 100%. Waterbury emphasizes the importance of valuing your expertise, time, and overall well-being when setting prices. They also highlight the significance of self-care and mental health for agency owners, noting how overwork can lead to burnout and health issues. Ultimately, the podcast champions charging what you’re worth to attract better clients and maintain a healthy work-life balance.
Show Notes
Just to reiterate for anyone listening:
- Know your worth: Don’t undervalue your expertise and time.
- Market rates matter: Research what others are charging and adjust accordingly.
- Quality over quantity: Focus on providing excellent service to fewer, higher-paying clients.
- Burnout is real: Prioritize self-care and set boundaries to maintain a healthy work-life balance.
- Good clients respect value: The ones who appreciate your work are less likely to quibble over price.
- Newsletters are powerful: They keep you top-of-mind and generate leads.
Thank you Rob for having me on again, and I hope everyone has a great rest of their week.
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