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Episode 502 Making a Career Change With Marcus Burnette

Show Summary This podcast features an interview with Marcus Burnette, who recently transitioned from a field marketing role at GoDaddy to a position at BlueHost. Burnette discusses his career change, emphasizing the importance of considering family needs and pursuing opportunities that align with personal goals. He highlights the challenges and rewards of working in support,…

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Episode 501 Copywriting With Todd Jones What Is Differentiation?

Show Summary This podcast episode features a discussion between Rob Cairns and Todd Jones on differentiation for service-based businesses. Jones emphasizes identifying a unique value proposition by asking key questions about one’s services and target audience. He proposes several differentiation strategies, including leveraging one’s story, refining one’s processes, providing exceptional service, establishing expertise and reputation,…

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Episode 500 A WS Forms Update With Mark Westguard

Show Summary This Episode is deciated to Tiz Marrone for how she inspires me. This podcast episode celebrates the 500th episode of the SDM show, featuring an interview with Mark Westgard of WS Forms. The conversation centers on the growth of WS Forms, including new features like a CSS styler and numerous integrations. They also…