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Episode 496 Copywriting With Todd Jones Building a Foundation For Your Core Message

Show Summary This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including…

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Episode 485: Copywriting With Todd Jones – 3 Blog Posts You Should Write

Show Summary Rob Cairns talks to Todd Jones about 3 podcasts you should write. Show Highlights: 1. What 3 blog posts you should write. 2. Time involved in writing the blog posts. 3. Why write these 3 blog posts. Show Notes Rob here and today we’re doing our copywriting with Todd Jones segment. Hey, Todd,…

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Episode 479: Copywriting With Todd Jones – Creating Demand.

Show Summary Rob Cairns talks to Todd Jones about creating demand. Show Highlights: 1. What is demand? 2. How to include demand in copywriting. 3. How VHS made a demand. 4. The best product does not always win. Show Notes Hey Everybody, Rob Cairns here. And today I’m here with Mr. Todd Jones, and we’re…

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Episode 476 CopyWriting WIth Todd Jones Skills in Copywriting

Show Summary Rob Cairns and Todd Jones talk about skills in copywriting. Show Highlights: 1. Research as a skill. 2. Understanding the culture for where you are writing for. 3. Whaat to look for when hiring. Show Notes Hey everybody, Rob Cairns. And then today I have my good friend Mr. Todd Jones with me…