Show Summary The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of “story gaps.” Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with “neural coupling,” helps create…
Show Summary This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. **Social proof**, including **testimonials**, **case studies**, and **media appearances**, are highlighted as key strategies. The speakers also explore the importance of **word-of-mouth marketing**, **logos of well-known brands**, **awards and certifications**, and **data-driven results**. The discussion emphasizes the need…
Show Summary This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including…
Show Summary Rob Cairns talks to Todd Jones about 3 podcasts you should write. Show Highlights: 1. What 3 blog posts you should write. 2. Time involved in writing the blog posts. 3. Why write these 3 blog posts. Show Notes Rob here and today we’re doing our copywriting with Todd Jones segment. Hey, Todd,…
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