Show Highlights In this podcast episode, host Rob Cairns and copywriter Todd Jones discuss the enduring power of storytelling and parables in business communication. Jones highlights how classic instructional stories like Who Moved My Cheese and Obvious Adams effectively simplify complex concepts and help audiences navigate change. To combat modern “content shock” and AI-generated filler,…
Show Highlights In this podcast episode, host Rob Cairns and guest Todd Jones review the state of copywriting and digital marketing throughout 2025. They discuss the practical use of artificial intelligence in content creation, emphasizing that while AI is useful for summaries and social media posts, it often lacks the creativity needed for remarkable results….
Show Summary The provided text features an episode of “The SDM Show” hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about “the art of the remix” in content creation, a strategy for repurposing existing content across different platforms to save resources,…
Show Summary This podcast transcript features a discussion between Rob Cairns and Todd Jones about effectively using Artificial Intelligence (AI) for copywriting. They emphasize that AI is a powerful tool for content creation, but users must still provide their unique point of view and tone of voice to avoid generic outputs. The speakers highlight the…