Show Notes

Episode 98

 

00:00

Everybody Rob Cairns here. I’m the founder, CEO and Chief creator amazing ideas that stunning digital marketing. I hope during COVID-19. In this pandemic, you’re all staying safe and healthy, and taking care of your loved ones. Please do me one favor. And when you’re at an indoor location, wear a mask. wearing a mask properly can help spread of disease. And let’s be careful during the pandemic. I have a couple announcements I want to make. The first one is after this week coming up. Frankly, on Tuesdays, we’ll be doing typically a typical week podcast where it will be more to these solo episodes that you’ve become accustomed to in my podcast, me talking about a topic, a tip or something else to help your business. And on Thursdays, what we’ll be moving towards after this week is, frankly, hopefully a guest every Thursday when we do an interview. I’ve got several great guests lined up including one on the live streaming one on the content creators planner. And Episode 100 is coming up real quickly. And for that I’ve got somebody really special. I’m going to hold it in surprise. And he’s somebody I’ve known on social media probably for 10 or 12 years, and an entrepreneur and a well known gentleman, and I’m so excited to have him on this podcast. I can’t wait for him to join us. But without further ado, I want to get on to this with today’s episode. And today’s episode is really one that matters. And it talks about why you need to be careful when you’re booking time as a client with a service provider. And this can apply to a numerous other things. But I think you want to sit down and listen to this step. And sit down relax, grab your favorite beverage. And if you want to shoot me a note after the podcast, you can always find me at VIP at stunning digital marketing.com. Now on for this week’s episode. Everybody, Rob Cairns, again, I hope you’re all doing well today. Today, I want to talk about a topic that I’ve seen come up way too much in business. And that’s canceling appointments. And frankly, this one is really a sore point with me right about now. I just went to a situation where a client or a prospective client I’ve done work for before, canceled appointments twice. And both times the night before. And both times not due to emergencies. The first time something came up and they rescheduled somebody else and decided to cancel the appointment with me in terms of the work they wanted. The second time actually happened just today. And they cancelled making all kinds of excuses. And I don’t really want to get into what they are. But one of those excuses was they didn’t have enough inner business to pay for the work they wanted. So let’s get to the problem here. The problem really is why did they book the appointment in the first place that they didn’t have the money to pay for it? So I don’t necessarily personally believe it. I think it’s an excuse. I think it’s a really bad one. Why did they cancel the first time? Well, another appointment come up. And they booked me a week before? Well, when I’m looking to examine doubt one, I actually reorganized a day for them. And I kind of told them that because they needed me, so to speak 911 which means an emergency. So they knew I’d organize the data, copy their emergency, and that’s what they do. The first time I can be a little forgiving the second time. I have a tough time with what they were basically telling me is what they needed. 911 at a time was no longer a priority. And they no longer want that done. Or in this case, I believe the client was looking for a freebie. And I didn’t offer such a freebie because frankly, my time is worth money and my expertise is worth money and I wasn’t doing that no matter how much the prospective client wanted that or not.

 

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How did I handle it? The first time I let them rebook their site Can time I actually cut to the chase on the phone this morning? And I said, You know, I really don’t want to hear all the preamble, are we meeting Monday or not? And they said, No, we’re not. And I said, Thank you very much. I won’t be rebooking. And you have a nice day. I know after that unfortunate event, I got a text message saying it was a money issue was there suicide and I started hearing all the issues. And I actually sent the client back a text that I normally would have waited 24 hours to send, but you want to bug me was watching a Formula One race, something I typically do during the summer on my day off, then you get tender. how I feel. And what I said to a client is, first of all, this happened four years ago. And again, backstory in that app multiple times in cars, the falling out, and I decided at that time to walk away, I should have stayed walked away. So I need to sometimes even trust my own judgment. And then I said, you know, this is disrespectful, my car. And here’s the thing, emergencies come up, I get it. And I get it with good clients. And it happens. And I know who to believe and who not to believe. And most of my friends and colleagues actually have a pretty good judge of character. I’m pretty good with people and figuring out

 

06:33

what

 

06:34

you know they’re doing and how they’re doing it. And the type of people there, I’ve been around the block many times, I’ve run million dollar projects and other careers, so I kinda get it. And I also said, you know it, there’s something going on behind the scenes, which with this person, there’s always drama, and I don’t want drama, in my business or my life, you need to sort that out. And frankly, I will never take another appointment from you again. Because it becomes a point from the business perspective, the time is money. And in this case, twice, I glovebox a time of two and three hours open. And you know, at the end of the day, if they don’t want the appointment, that’s fine, but don’t block it and don’t waste my time. That’s not cool either. And I can tell you, this individual is burnt through more people than I can count some very well known people, I can tell you that. And I decided, you know, a long time ago, I don’t need people like this in my life. They don’t want to do work with me, I get that didn’t just come out and say don’t put that appointment, don’t waste my time. And don’t do that. Because frankly, from the business point, it just makes you look ridiculous and unprofessional. And that’s not the way business is done. Not my role. So what I would tell anybody who’s got issues like this is to show people respect. So if you have an emergency come up, be really upfront. And I’ve done it. I’ve gotten up, I’ve had no internet connection, I’ve had to reschedule. And I reschedule quickly and I keep those you know, it’s funny. We talked about no internet connections and pastor go find somewhere to work and make those appointments. But we’re COVID it’s just so hard. And we’ve all had connectivity issues, the internet stuff right now. If you’ve had a family emergency, be upfront with who you’re talking to, and tell me about a family emergency work with them. But there’s no excuse to keep making excuses and to hold no void. There’s a reason sponges have hold folks. And that’s because stuff goes through it especially why well, trash and not being professional, sustainable. It just goes through this patch out the bottom. And what you have to do from a business perspective, it’s take people like that and say their energy is not worth it. And as a business owner, you need to say it’s time to move on. And in this case I’ve moved on. And that’s the way it should be. And that’s the way it will be. You need to protect yourself as a business owner, or even in your personal life. You really do. So think about that. And think hard about as always Rob Karen’s the founder, CEO and Chief Creative, amazing ideas of stunning digital marketing. Please really join us in the next week we’re approaching Episode 100 and kind of mentioned in the intro to the show. I’ve got this great guest lined up. I’ve been friends with on social media for over 10 years never had many great conversations never had chats talked by voice. I’m so supercharged to bring this interview the For Episode 100 other topics we got coming up LinkedIn, live streaming, content creators planner, WC f framework, and many more. So please join us. Do me a favor, go to the website, click on any of the episodes down at the bottom. Subscribe on your favorite podcast app, everything from Apple podcasts to pocket gas to Google podcasts and more. Get that podcast coming directly to you. Share this podcast with a friend. Tell them how wonderful if you’re not subscribed to our newsletter, go on over to stunning digital marketing comm scroll down to the bottom of the main page, put your email in that’s all I want. no credit card required no nothing. Get on the newsletter ladder. And when you get an issue for that to five friends for me. And talk Todd Jones shout out to Todd called it one of the best digital marketing newsletters this week on Twitter on the internet. Thank you, Todd. appreciate the support. I appreciate you. If you want to converse with me go to my website, fill out a contact form. I’ll be glad to get back to you. You can tweet at me at Rob Karen’s very active on Twitter, find me on LinkedIn. Find me on Facebook.

 

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You can email me at VIP at stunning digital marketing comm or you can even you can follow me even 416-624-7647 and please stay in touch if you got a question about digital marketing. Reach out. You have a question about time management. Really important in business reach out about business consulting, getting your business organized, reach out, be glad to help you on any of those topics. As always, this podcast is dedicated to my late father Bruce Cairns love you dad miss you very much. Keep your feet on the ground. Keep reaching for the stars and make that business succeed. Bye for now.


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