Episode 576 Copywriting With Todd Jones Content Flyover

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Show Summary

The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd’s “Content Flyover” service, an audit designed for businesses with a substantial existing content library. This service helps identify areas for improvement, repurposing, and optimization within a client’s content, drawing on various analytical frameworks and AI tools like Gemini to provide comprehensive reports and actionable insights. The “Content Flyover” aims to help established businesses leverage their content more effectively and is particularly beneficial for those seeking to maximize their digital presence and content strategy.

Show Notes

What a Content Flyover Can Do for You

A content flyover is an ideal fit for businesses that have a significant amount of existing content—typically, those who have been in business for a few years and have a backlog of blog posts, articles, or other written material.

Here’s a breakdown of what the content flyover process involves:

• Content Analysis: Todd analyzes up to five pieces of your long-form written content (though it can be adapted for social media posts or emails).
• The Remarkable Framework: Using his proprietary framework, he assesses your content to ensure it’s compelling and effective. This helps identify areas for improvement and ensures your content stands out.
• Remixing Ideas: Todd provides a list of 12-15 ideas for repurposing your existing content across different channels. This helps you get more value from the content you’ve already created.
• Storytelling Audit: He reviews your content to make sure it aligns with your brand’s core story, ensuring a consistent and engaging narrative.
• User Experience (UX) Audit: Todd conducts a light UX audit of your website, looking for things like accessibility issues, poor contrast, and ways to improve navigation so visitors can easily find your content.

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The Power of an Audit

The flyover isn’t just about identifying problems—it’s about giving you a clear, actionable plan. Todd Nielson, the first client for this service, quickly implemented several of the “low-hanging fruit” suggestions from his report. This highlights the value of having a third party provide a fresh perspective on your content. The detailed, multi-page report provides a comprehensive guide for what to fix and how to improve.

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Pricing and Next Steps

The content flyover is a great option if you have a decent amount of content and need a clear direction.

• Price: The content flyover is currently priced at $500.
• Timeline: The process typically takes about seven business days.

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