Episode 198: How To Manage Clients of Your Agency

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Show Summary

Rob Cairns sits down with Ryan Waterbury and talks about how to manage with Agency Clients.

Show Highlights:

1. How to manage your clients.
2. What processes should your clients use.
3. How do you deal with scope creep.
4. Do we keep bad clients?

Show Notes

Hey everybody, Rob Cairns here.

Today I’m here with Ryan Waterbury and we’re going to do a little something different, which I haven’t done on this podcast we’re going to do two parts.

The first we’re going to talk about is how to maintain customers and then for a later date, we’re going to record a little bit on ads and what ads are in this landscape.

How are you today, Ryan?

I am doing well.

Yes, and it’s been a quite the week out here in WordPress land.

There’s lots going on five nines out you and I both have customers running around driving us.

Sometimes crazy, sometimes good.

What do you look for in your agency for?

A good custom.

You know that’s a good question that.

Until you run into some customers that you find out aren’t a good fit, you really learn to appreciate the ones that are.

So I I have a handful of I like all my customers, some more than others, but a good customer that fits well with my philosophy and my agency is someone that is looking for a partner to help advise.

On technology.

We help them grow their business and work on their marketing and communications, whether it be a website, ad campaigns or or ongoing SEO.

O Reilly, it’s for me, it’s that.

To that partnership where there’s mutual respect and understanding.

And I so like the way you use the word partner, because too many times, and I’m sure you’ve been in.

I’ve been in it.

The customer thinks they have the right to dictate.

Now they do to a point because you’re working for them, but when it becomes overbearing or boundaries.

Get crossed to me that’s not a partnership, right?

Oh, not at all.

Just to give you an example of something that happened on a client call.

Uh, with a uh with a a project that I was working on.

This particular client asked for some advice and you know had had some other work that they do and had asked for my opinions on a particular piece of software and my experiences with it were not good, both from a security standpoint.

And a usability standpoint.

Uh, and so ended the call.

I said I have some other recommendations.

The following week, with the follow up call again, you know they.

Asked the question and I said, well, these things that you want to do are going to be manual and you can’t do that.

And my client employee on the call who was going to do some work on the project said hey, can’t we just use this plugin?

And I had to step back and I said.

Nope, that doesn’t do what you want to do really.

It says, I said.

Do you know who wrote and Co developed that plug in?

It was me and it was at that point that I realized that.

The client didn’t respect my expertise and didn’t look at look to me for advice and they were dictating.

We’re going to use the solution and you’re going to make it work.

Well, I’m not going to make it work, no longer working on that project with that client.

When we when I talked about partnership earlier, it really is a two way street where you have to understand your clients needs and fulfill those.

But they also have to respect you as a resource, and when they stop doing that.

Then you’d need to take a look at is this client really good fit for me?

I so agree with that I I’ll share another story to number years ago at a client who decided they wanted to implement a solution and they went and installed their own.

And at the time I was hosting the website and the plugin they installed forced the too many calls PHP calls.

And the web host at the time decided to shut the site down.

Based on erroneous calls as per the terms of service in the in the web hosting agreement.

And this particular client was at a major conference in for government funding, and they called me impact cedarcide just down.

I said that’s nice.

I said I can prove to the client that they caused the wrong problem because with this particular client I had logging turned on and they said yeah, we installed stuff.

I said this is what you caused and they said, but we have a maintenance plan fix.

And I turned to the client at a time and I said, have you seen the clause in your contract that says if you cause the problem, it’s X dollars an hour at a 3 hour minimum.

And they kind of said, but we’re in the middle of conference. I said, when you want to send me, 50% of you know the X dollars an hour. I’d be glad to take care of you.

And they they ended up sticking their paralegal on me and I had my legal advice.

Send them back a copy of the contract and say here you go.

And here’s the proof.

When you provide the X dollars an hour, your problem will get fixed and that was the end of that.

O clients seem to somehow think they’re, shall we say, Web developers.

You know with low code and no code solutions, becoming more popular and making it easier for marketers and just everyone in general to DIY solutions.

We’re and with younger generations you know I.

We used to call them the PlayStation generation where I was younger that, you know, they grew up with technology in their hand so they understand some things more than other generations.

Unfortunately, as you and I both know, not everyone is a developer.

Not everyone is a has the expertise in maintaining a web presence.

Uh, you know you brought up contracts that I I’ve learned progressively.

Yeah, going through and running my own business that.

You really want to have those closets in your contract and I’m constantly refining with things that you didn’t ever think you would need to do a CIA on.

But yeah, I have that same clause.

The three hour minimum and correcting client issues.

Because you do see clients that.

Go in, get happy, install some things and then break their site because they think they know what they’re doing.

And you know, it’s a it.

It falls to us and our responsibility to fix it ultimately.

But whether it’s paid or not, that comes down to the contract.

So so true, and what I’m hearing, you say, and I would be the same to say, is do not do any web or business work without a contract in place.

I remember one of the.

First word camps that I had attended in the mid teens.

Hearing you know, they would always have the developer track the marketing track and then kind of a business agency focused track at the Minneapolis Word Camp.

And one of the years I spent just completely going through the business track to kind of learn and understand how some of the other agency owners tackled some problems.

And one of the best ones was from a local agency guy who had.

Started out as a solo dev groos agency to 12 people and then got back down to himself and a couple of contractors which was a great story and that’s ultimately where I’m shooting for.

But you know, he said get paid first.

Make sure you have a contract.

Get paid 1st and you emphasize that that you don’t do any work until you have something signed and you get paid.

A lot of people out in the world undervalue creative and development services hugely that it’s it’s unfortunate, but you know, like we were talking about the disaster stories that.

Clients don’t really realize how.

How easy they have it and what we actually do until they break something sometimes.

Yeah, it’s so true.

I and and I agree with the get paid first philosophy.

I think the other thing we really gotta talk about and it’s kind of a key for me is that respect from a client.

And by that I mean, uhm, many clients.

They hire us as devs or as technology people.

And then when you give them advice, they kind of look at you like I’m not taking your advice.

Now I have no problem if a client wants to go get.

Other advice, but if you’re going to hire me and paying me and and start paying me.

Shouldn’t you have done your homework beforehand instead of afterward?

Oh absolutely, if somebody hires me, you know either on a project basis or on a retainer basis for a long term project, whether it be marketing development or business consulting.

They’re paying me and then they begin to.

To ignore advice and not respect boundaries, you know that that’s another topic, but when they stop respecting your advice and expertise, and

That affects results.

Uh, if if you know it’s a collaborative process, which I like to take that approach.

And you know, particular CEO.

If I’m not writing the content but providing briefs and advice, and the client refuses to write, well, you’re not going to see results.

And then that conversation becomes.

Do you want to add to your contract?

So I write your content for you?

Well, no, but we still need to see results.

So you know you can lead a horse to water, but you can’t.

Make him drink it.

It’s true and.

Let’s move on to the boundaries conversation.

’cause I happen to love this one.

As you know, and.

Boundaries are a multitude of things.

Your hours of operation.

We’ve always got.

We’ve all got clients who call us at 10:00 o’clock at night who aren’t on.

7 by 24 service contracts. Uhm, we got the client who waits till midnight tonight before he wants to change 20 e-commerce pictures. But they gotta be done by 9:00 AM. Just ’cause he forgot.

And that’s usually from my experience, is scheduling or.

You know a bit of an issue with the client not being organized.

And then we’ve all got the clients that say, I know in my business I have a policy that says if you have a problem with your website, go open up a helpdesk ticket.

And that’s actually written right into my contracts that says.

The kind of the word that the way it’s worded is the method for reporting.

Uhm, problem issues is at the discretion of the developer and can change if need be at any time, but will be notified properly to clients.

And I’ve got.

Over the years I’ve had a couple that ignored that and then they come back to me and say, well, Rob, why didn’t you service us and I said because the first couple of times I opened a ticket for you and reminded you to do it.

Now I’m telling you.

You got to do.

What do you think about boundaries issues in cases like that?

Oh, I’ve I’ve had clients try and ask for support all over the board from sending a text on a Sunday morning to provide providing photos and content via text and I have to kindly remind them.

Please email these two support at one dog dot solutions.

That automatically logs everything into our support ticketing system and you know, we can assign an approach.

I’ve got a form on my site if they want to fill out a form and don’t want to email that sends to the same address and automatically logs.

Uh, logs tickets by client.

You know, but no matter how, how many times you you tell some clients they they just don’t get it and.

Uh, you’re right.

The first couple of times you remind them, hey, you need to open a ticket.

Uh, you have to be consistent.

That’s the other thing, and you have to set those clear boundaries.

I think it’s, uh.

Good communication and it’s it really comes down to I.

I hate to say it training a client, but it it really is training and educating your clients on what’s appropriate and what’s not.

And the ones that.

Get it and follow the policy and procedure.

Uh, those are the ones that generally I find are more pleasant to work with.

I I, I think you’re probably in the same boat.

Well, there’s there’s no question because they actually get what you’re trying to do for them and and then when they make a mistake and forget they’re really good, like 1.

The other thing I’m really astringent on with clients, even on care plans, and so they’ll call me up.

And then they’ll leave me voicemail, and.

Say, Rob, why aren’t you available and one of the things I prefer to do is plan my days out and one of the ways I plan my days out is I make it really easy for a client to go to my website and book time with me and they all know how to book time with me so you know, at the end of the day.

It’s up to them to book some time and then we then it goes in both our calendars and we don’t.

Have a problem.

I find for me personally I want to give them my undivided attention and I really do so when a client gets you kind of on the phone and you’re in the middle of something.

I’m not always prepared.

I don’t always have the answers ready.

I haven’t even probably thought about what they’re gonna ask me.

I’d rather go in that meeting prepared.

Oh absolutely.

The clients that I give a little leeway to when they have the.

Oh, shoot.

Moments are the ones that.

Do things by the book.

Get the request in early respect my time and genuinely value what I do for them.

And that that’s really just it right there clients that.

Understand that.

This is something that they either don’t have the time for or can’t do for themselves.

And realize that.

You’re in charge of this aspect.

They value your expertise for whatever type of project that you’re working on with them.

Those are the clients that I like working for.

The ones that.

Start to say it, it should just take this.

Those are the start of red flags when they start dictating to you how long something should take or what you should use or how you should do it.

In addition to not respecting those boundaries.

It you’d learn those things over time, you can certainly.

Listen to a podcast like we’ve got going on here, but.

Until you really experience it.

Sometimes it doesn’t sink in on who your good clients are that you want to work with and who and the clients that you really should.

Say it, it’s time to move on and work with somebody else.

I know we’ve all been there and you know it’s funny.

We kind of talk about this.

We may you and I.

I certainly have taken the approach in past that if a client, I really want them to go, I’ll double or triple what I charge them.

And lately I’ve even gone so far as I just use one word, no.

And they’ll say why not?

And I honestly.

Will say truthfully.

I don’t want to.

Because at that point I don’t think it’s worth getting into it.

You’ve probably already told the client your concerns.

They probably haven’t listened to you.

They’re probably not going to listen to you.

So when as a dev or somebody in business for yourself.

Then why do you even want to entertain it anymore?

And I honestly I just think it’s better off to say no.

And say why?

And you just kind of.

I don’t even qualify anymore.

Because if you qualify it, you leave the door open and I don’t want that door open at that point.

Not at all.

And when you’re starting out, I think.

I think we say yes to.

A lot of projects that we normally wouldn’t now, and part of that is the experience I had referenced earlier, but part of it is can you afford to say no?

And we’re always going to have that project that comes along that you don’t say no to that.

You probably should have.

It happened, but learn from that mistake and then don’t do it again.

Uhm so.

I’m learning to take the the Rob rate as our water cooler is now calling it and applying that to projects that.

I might say no to uh, especially if it’s a current client.

I will price it accordingly, uh?

And and, uh, you know, it’s kind of the the pain in the *** right?

Well, this is going to take me more time because one, it’s going to be frustrating.

And two, it’s just going to take more time period because of.

Uh, either the client is going to want to help or dictate solutions that maybe aren’t the best or.

Uh, you know, just take longer to implement.

It’s true now let’s move on to something that there’s different philosophies on AI, and that’s giving clients access to your project management system.

And I know different devs have different philosophies.

I know in my case I don’t bother.

And one of the reasons I don’t bother is truthfully, my clients tend not to go there, so it’s easier to send a weekly summary in an email and send it out.

Uhm, how do you handle that and?

What you prefer to do?

I it’s interesting that you touched on that.

I have a a different philosophy on that in the fact that when I’m working on a web project in particular.

I do give clients access to that and I show them a waterfall Gantt chart and I assign them tasks so if they are due to provide content photos, their logos, their branding or if they are allotted a few days for a review process.

And they take three weeks.

They actually see that all the dates get reassigned.

I really put this policy in place with the client nonprofit board that’s advising this done.

Why isn’t this done?

You took me to it.

It took you two months to provide me photos and copy.

Now you see that it took this person that you assigned this task to not me two months to provide this content I can’t do anything until you provide, you know whatever contents, usually the one that’s the hold up in a lot of projects.

But I mean it could be anything and.

So I’ve given them a small glimpse into the project management, but.

Only from the extent that I make them responsible for certain tasks and when they don’t fulfill that responsibility.

Then they can see that they held up their own project, so that’s part.

That’s the part of the collaboration that I work work through.

There are times when I’m late and they can see it.

Uh, so.

But as far as the whole project management, it’s pretty limited.

They only see a very few.

Uh, tasks and usually it’s only project specific when we’re doing a web build just so we have that that understanding of who’s responsible for what, and.

They get reminders from the project management software that hey, this is overdue.

I it’s it’s nudged some clients to provide it and been helpful for the most part I haven’t.

I’ve only had one one client come back with negative feedback on.

I’m getting too many reminders.

Well, maybe you should close those tasks and compare content.

Yeah yeah, I just I just find for my clients over the years it’s easier to put those reminders in an email and I just.

I I know it’s a different philosophy, but I just fine with the people I work with.

It’s probably easier to do that, but I mean, you gotta do it one way or the other.

So I just kind of chalk it up to that.

If you had something to say to a new client.

For you, what would be the thing you would say to that new client so they could be the best client that could be?

What would your suggestion be?

You know, honestly, it’s not necessarily one thing to tell a new client.

Uh, the I think a lot of times we as web developers, designers, digital agencies.

Don’t have a good onboarding or offboarding process and.

And part of what I’m redesigning and rebuilding is a client expectation packet and it right now it’s just an email that I’ve got canned with.

Here’s how to log into your site.

Here are links to a couple of videos on how to.

Use our project management and feedback tools.

I’m looking at expanding that too.

Uhm, give them.

Here are ways that you can communicate with me.

No text is not one that I accept giving them, laying out the boundaries very specifically that.

Our hours of operation are 9:00 AM to 5:00 PM Monday through Friday.

Central Standard Time.

Here are the support addresses, and taking that a step further, building a membership area on my website for anyone that has an ongoing project or web care to provide them with some educational resources.

So it’s not just that one thing that I would say to a client.

But it’s that continual education and guiding them on how to be a good.

Client because some some clients just don’t know.

You may be the first agency that they’ve ever worked with.

Honestly, I would prefer that because there are some.

A lot of people out there that have been burned by bad agencies, so we can only be so lucky though.

Yeah, it’s so true, and I think I think the client information package or if you want to call it your client onboarding sequence or if you want to use the terminology client CHEAT SHEET.

I actually like to give clients a series of checklist.

And that basically it’s the same idea.

It tells them what to expect, how to expect it, where to expect it, and then you don’t get into this.

Oh, I didn’t know and you don’t get into.

I’m not sure kind of deal and that’s that’s really a big deal because I think one of our jobs.

Is running an agency is to guide the client through the process.

This is our business.

This isn’t the clients business and many small businesses don’t have any concept of project management or how that falls or how processes fall to be frank.

Yeah, I think as you know, technology focused businesses that we have a little bit of a leg up understanding.

You know in researching different project management tools, I mean how many have you looked at in the past year or two?

Probably probably 10.

Half a dozen.

Yeah, I can see how. How many do you think a client looked at 010 or or you know so?

When we bring these tools to them and these processes.

They can be really foreign and I’m learning to take a step back and look at some things from a client perspective on.

They don’t live in this world of constant changing technology.

That’s why they in a lot of cases.

That’s why they hired us is to either translate or help them make sense of it.

And you know, be their liaison.

So being the concierge to your processes and justice, the digital world in general is really a role that.

Uh, that I think the good agencies fulfill well.

I I would agree and and I’m going to make a little bit of a joke about project management tools, the one they’ve probably looked at is the one that all of us dread in myself, being.

Project management certified.

Just Microsoft project because it’s included with their copy of office and they just say, oh, I’ve got it.

So let’s use this and my answer is no.

That is the one tool.

After years I will not go anywhere near to be honest with you.

Oh yeah, I I spent my days in the the corporate world using Microsoft Project and I don’t ever want to go.

Back yeah we we in my days in healthcare we had a CTO who insisted that Microsoft project be laid out the way he wanted it not to.

Uhm, Project was designed to functions, so the biggest joke in our organization back then was we spent Monday afternoons.

Every project lead you could find in his office trying to get his projects ready because they were due to be submitted by 9:00 AM.

On Tuesday morning and that they weren’t submitted exactly the way he wanted them.

And believe me the way he wanted him was more a reporting structure, not using project the way it was supposed to be reported.

So what you end up doing was keeping 2 copies of your project, one to submit to the CTO, and one that really reflected what you were trying to use project for.

Believe it or not so.

Been there, done that.

Right, yeah yeah I so I mean when we talk about project management tools, I know you and I both use click up and.

Yeah, we just.

I, I think another popular one, you know, and it it’s more database driven is airtable, but the real nice flexibility about the newer project management tools is.

You can display the same data in multiple different views and keep the same project O.

I have clients that really that that are savvy and maybe they’ve used Trello.

So when I invite them to my clipboard I only give them the Kanban view because that’s what they’re familiar with.

Uhm, and maybe the calendar ’cause they need to see some dates, but different people absorb information in different ways.

And even if we had.

Five or ten of our ideal clients.

They’re all.

They’re all going to have their own idiosyncrasies and and absorb information in different ways.

So my goal is to.

Get, you know five 10-15 clients in that in my ideal client set and keep them happy.

Yeah, because if you have a diverse client set that.

Umm, you know the good, the bad, the ugly client, uh?

Makes things difficult on you and more so than it needs to be.

Yep, and I think the last topic I really want to touch on.

But in this realm of managing clients, but probably should have been the first one.

Is communication and.

I really think where agencies have issues is when the communication goes South.

And by that I mean it’s non existent or it doesn’t happen a way it should happen.

The client doesn’t stop and hit reset and say let’s have a conversation.

The agency owner doesn’t stop and hit reset and say let’s have a conversation around the communication problems and it just gets worse and worse and worse.

Yeah, and.

Not even communication, but one thing you know just in in especially web projects.

Uh, is you know you talk about communication?

One thing that we didn’t bring up with scope creep.

Oh yes.

And I think that feeds right into proper communication with clients, and in the fact that.

You wanna and I I had had seen a recent tweet from Beth Livingston that reminded me that you estimate the project in the discovery portion and then when you start the project you take a look at it again.

And as you go through the project.

At each milestone you re estimate and are we still on track because?

Some clients have some expectations and they may not be the same as yours, especially if you’re not communicating and that a lot of times can lead to you know the inevitable scope creep where you’re doing a lot of things too.

Meet their expectations that weren’t necessarily in the original contract, and that’s just, in my opinion, a failure of communicating properly.

For me, I I I like to do the Friday email on here’s what happened.

Here’s what didn’t, and here’s why.

And if I need something from that client or it’s just a touch point that I haven’t heard from you all week, you were supposed to do X, or can I help you?

Review your pages and you know, uh, yeah, just communicating, I, uh.

It’s it’s the.

Easiest thing to do, but oftentimes it’s one of the most difficult.

Yeah, it’s so true and I and I I really think.

Part of that is people are afraid or concerned to bring up issues and I would rather the issues come up upfront.

It personally instead of on the back end.

You sort of touched on scope creep for a minute, and where I think.

Scope creep becomes a bit of an issue is uhm.

Clients are trying to get stuff done.

For as little as they can.

And I and I’m sure you have. I have. I’ve sat there with Klein and said you asked for ABC to be in the contract if you want to put D in.

That changes the deliverables for the contract.

It changes the date it changes the.

The cost it changes a lot of things and they look at me, but it’s the same project and I said no, this isn’t what we agreed on and it comes back to that.

This is why I don’t like doing projects person without contracts.

Yeah, and you know part of that communication project if we want to talk about web projects especially.

A client set budgets.

They want to maximize it and get the most bang for their buck.

That’s if they have some particular needs.

That’s one why they reached out to us, because they either can’t accomplish it themselves or don’t have the time.

So when their expectations are different or they want to change an aspect of it.

One of the things that I’m still working on in finding a good process for is a good change order process, and that’s one of the ways that I know other agencies and myself use in rounds of revisions or in in particular when we talk about.

Scope creep and really communicate.

Getting that.

OK Mr client.

Uh, we did this.

You weren’t happy with that you want.

We did X.

You want why?

That’s going to cost X amount of dollars to accomplish that.

And that change order process has to be part of your client communication process, and that’s as much of a a contractual CYA as it is.

The part of communicating.

What are your thoughts on the change order process?

I know you have a a pretty thorough process in place.

Yeah I do. I actually.

Right now, the way I do changes is I have a change management form which every client gets a copy of and they have to fill out a form and submit it and then I look at the form and say OK, does this change the scope or not?

Sometimes it’s something minor.

And depending on what it is.

I’ll look at it and say OK, this will be.

A 5 minute thing, let’s do it, but sometimes I’ve got one on my desk right now that the client submitted major changes and to the point.

It adds 1/3 to the cost of the project.

And I I costed it out and I sent it back and I said.

Please sign this form off for approving or disapproving.

Because the other thing that my contracts all say is all changes must be made in writing.

And I do that on purpose, so and it’s not to be a stickler, it’s to keep control of the flow.

I just know from having managed multimillion dollar projects in healthcare.

That if you keep changes flowing on a proper form on a proper process, then changes are easy to manage and then.

There’s no surprise when the project, instead of taking a month, takes two or two and a half at that point.

Yeah, well documented changes and I mean though those are things that I have in both my web care terms and conditions that when you submit your request, if it’s going to take more than your allotted hours.

If you choose to purchase an hour block from us, or if it’s out of the scope of current project.

We’ll re estimate it, and you know you talked about that five minute change.

Well, I have had some clients in the past that.

Don’t have a 5 minute change every month and it doesn’t seem like a big deal the first time.

But then it’s continual, and if you add those up over time.

They it becomes a large amount of work and you know so.

Keeping track of what you’re doing and logging things, and even for me, even if it’s a 5 minute change.

I create a task even if they haven’t submitted a formal request.

And keep track of that just so I know and I can take a look back at the end of the month quarter or the year and see where I’m spending my time.

So I can refine again and get better at communicating with clients that.

This is OK or this is not?

I mean we all want to remain profitable and.

Have our own free time at the end of the day.

Free time, did I hear you say that?

I I know what is that?

Yeah, that that that doesn’t quite exist in our world, I don’t think.

It it doesn’t, and again, you know.

When we when we touched on.

Uh, good clients, bad clients and.

You know how you want to have just good clients? It’s not always possible. I mean, we looked at. I’d look at 2020 when I had travel agencies, restaurants, bars as a large portion of my book of business, which it, as we all know.

Kind of went away during that time.

Frame so you know you, you can’t always say goodbye to some some of the bad clients if they’re.

Paying the bills.

That is true though the last couple of years has been really tough for many of us, right so?

I and I think as we.

Progress, you know, in 2021 was definitely a better year and we look into 2022 where?

People are looking to start new projects and.

And two more things again.

And there’s there’s a little more confidence.

Uh, yeah.

I’m I’m personally booked out through May and I’m happy about that.

Right now I I can actually confidently say no to some projects.

And, uhm, I hate to do it.

But you know, if if the project isn’t right or the client doesn’t want to fit in your schedule.

Or can’t because they have their own deadlines.

That’s OK, and it’s OK to say no, but it takes a while to get to that point to be.

Financially comfortable enough to do that again.

No, it it it sure does and I think you know that’s always the challenges of having a new agency versus an agencies.

That’s got lots of work is what do you what?

You keep and what don’t you keep and that’s and honestly, I think there’s.

You know, agencies that are better fit for other people, not one agency size fits all, not one way of doing things fits all.

I think it’s a it’s a really heavy discussion, right?

Yeah, I you know I we hear constantly and I’m I’m sure our clients don’t but I I’m constantly hammered with the the the statement.

Niche down, find your niche and.

I think.

More than that, it’s finding your ideal client.

And they don’t necessarily have to be in your specific niche, but if they have the same needs as.

Your ideal client.

You’re more than likely going to be able to work with them and be happy, and your client is going to be happy if you are happy doing your work.

That’s the the other.

Take that as a small independent agency.

I I certainly have a a style that I like to work with and for some people it works great and we work well together.

And for some other people it might not, but there’s probably another agency out there that they might be a good fit for.

Yeah, that’s so true.

Do you have any parting thoughts?

Ryan on anything we haven’t touched with on that you want to add for managing clients?

No, I actually think I just touched on it that.

There’s a lot of good agencies out there, and if.

If a you know a client doesn’t fit for you, they might be a good fit for someone else.

I’ve been trying to make some strategic relationships with some other local agencies that have different niches and service different.

Paint and.

Uh, feel comfortable.

If I have a project come in recommending a different agency if they’re.

If they don’t seem like they’re going to.

Be a good.

Fit, and I’ve gotten some recommendations that way too, so that I guess that would be my.

My parting shot would be.

Not everyone’s your client.

That it that is.

You know, so key those words.

If somebody wants to get ahold dear, I’m what’s.

The best way?

All right, you can find me on nearly every social media network at one dog solutions.

You can email me.

At Ryan.waterbury@onedog.solutions or check out my website at onedog.solutions.

Thanks Ryan, and I’ll be looking forward to doing Part 2 when we get into talking about online advertising.

Have a great day.

OK you too.

 

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