Do Something in Your Marketing to Make it Stand Out

[00:00] hey everybody Rob Cairns here the founder CEO and chief digital strategist at Stunning Digital Marketing just hanging around at

[00:07] Subway waiting for Tiz we are headed to see Jann Arden in the mix tape tour and one of the

[00:15] things I want to talk about is advertising and being unique and that’s what Jan did with her mixed tape

[00:22] tour for those who don’t know the younger generation a mixtape was when we used to make cassette tapes of

[00:29] all kinds of songs that we liked and we throw them on one tape from records back in the day

[00:34] and then what we do is we take those and we play them on our boom boxes or lockman’s all

[00:39] day long to get a variety well Jan did a concept they’re calling her tour the mixtape tour you can

[00:45] go to her website and actually make your own mix tape then the website spits out the label with all

[00:52] the songs filled in and then gives you a logo with a tape cassette right beside it and frankly I

[01:00] just think it’s genius it really really is amazing marketing and not only does it go that far it will

[01:09] create a a Spotify or a Apple Music playlist hence your own mixtape Jan’s team you did a wonderful job

[01:19] marketers try and do things off the cuff or a little different we’ve all seen what happens when an upside

[01:26] down billboard goes up as well right take care every bite just some thoughts be different in your marketing talk

[01:32] soon five