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Episode 497 Episode 500 is Coming and a Special Dedication

Show Summary Rob Cairns, host of the SDM podcast, celebrates approaching its 500th episode. He expresses gratitude to guests, listeners, and his co-hosts, highlighting the podcast’s growth despite personal and health challenges. Robs dedicates the milestone to his late father, Bruce Cairns and Tiz Marrone, emphasizing her enduring inspiration. The podcast focuses on business, digital…

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Episode 496 Copywriting With Todd Jones Building a Foundation For Your Core Message

Show Summary This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including…

Bridget Willard
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My New Monthly Podcast Show – Marketing With Bridget Willard

Today I am please to annouce my new Podcast Show. It will be a monthly show called Marketing With Bdidget Willard. Every month Bridget will join me to discuss all things marketing. This is one show that I think all business owners can benefit from. Bridget’s show will come out the 2nd monday of every…

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Episode 495 Agency Chat With Ryan Waterbury Preparing For 2025

Show Summary This podcast features Rob Cairns and Ryan Waterbury discussing year-end business planning for 2025. They emphasize the importance of long-term goal setting over resolutions, reviewing past performance, and improving processes such as client communication and standard operating procedures (SOPs). The conversation also covers financial evaluation, including software subscriptions and billing strategies, and the…