Show Summary The provided audio excerpt from the SDM show features a conversation between Rob Cairns and Bridget Willard about leveraging customer support interactions for marketing purposes. They discuss the proactive approach of preventing issues that lead to support tickets by anticipating customer needs and creating readily available resources. The speakers emphasize that support tickets…
Show Summary This podcast episode features a discussion between Rob Cairns and Bridget Willard about the importance of utilizing Google Maps for small businesses, now integrated as Google Business Profile. They emphasize that businesses with physical locations, like restaurants, significantly benefit from having an accurate and regularly updated presence, including details like contact information and…
Show Summary The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others’ content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights,…
Show Summary This podcast features a conversation between Rob Cairns and Marketing Expert Bridget Willard about the value of using X (formerly Twitter) for marketing. Willard and Cairns discuss the platform’s SEO benefits, emphasizing the importance of consistent posting and engagement. They also highlight X’s role in networking and building professional relationships, contrasting it with…
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