Show Highlights The SDM Show, hosted by Rob Cairns, which focuses on various business and marketing topics. In this segment, Cairns and guest Bridget Willard discuss the critical importance of holiday marketing preparation, specifically addressing the year-end buying season that includes Black Friday and Cyber Monday. They debate whether it is already “too late” to…
Show Summary In this podcast transcript, Rob Cairns, CEO of Stunning Digital Marketing, hosts Bridget Willard to discuss the crucial role of website care plans in a business’s marketing strategy. They emphasize that a website is a 24/7 employee and a vital part of a company’s infrastructure, requiring continuous updates, security, and maintenance. The discussion…
Show Summary The SDM show, features host Rob Cairns and guest Bridget Willard discussing the importance of regularly reviewing and updating a website’s homepage. They emphasize that the homepage should clearly communicate the business’s purpose, be easy to navigate on various devices, and feature up-to-date information. The discussion also highlights the need for websites to…
Show Summary This is a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for visibility, thought leadership, brand authority,…
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