Show Summary Rob Cairns talks to Todd Jones about creating demand. Show Highlights: 1. What is demand? 2. How to include demand in copywriting. 3. How VHS made a demand. 4. The best product does not always win. Show Notes Hey Everybody, Rob Cairns here. And today I’m here with Mr. Todd Jones, and we’re…
Show Summary Rob Cairns and Todd Jones talk about skills in copywriting. Show Highlights: 1. Research as a skill. 2. Understanding the culture for where you are writing for. 3. Whaat to look for when hiring. Show Notes Hey everybody, Rob Cairns. And then today I have my good friend Mr. Todd Jones with me…
Show Summary Rob Cairns talks to Todd Jones about What to Charge as a Copywriter. Show Highlights: 1. Thoughts on what to charge. 2. Do not charge by the word. 3. Other things to look at when charging for copywriting. Show Notes Hey, everybody, Rob Cairns here and I’m here with my dear good friend,…
Show Summary Rob Cairns and Todd Jones talk about putting value in your branding story. Show Highlights: 1. Why tighten up the message? 2. Find a story around your values. 3. Examples of what to say. Show Notes Here by Rob Cairns here and today we’re doing our I’ll be writing with Todd Jones segment….
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