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Episode 553 All About Plugins With John Overall
Show Summary This excerpt is from the SDM show podcast, hosted by Rob Cairns, featuring guest John Overall from the WP Plugins A to Z podcast. The conversation primarily focuses on the WordPress plugin ecosystem, discussing its evolution from donation-based models to premium offerings, the impact of support tickets on development costs, and the trend…
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Episode 552 Research In Copywriting With Chris Silvestri
Show Summary Rob Cairns has a conversation with Chris Silvestri, a copywriter and founder of Conversion Alchemy, who specializes in B2B SaaS companies. The discussion focuses on the crucial role of research in copywriting, with Silvestri explaining his three-layer research process and how he incorporates AI tools at various stages, from analysis to generating initial…
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Episode 551 SEO With Warren Laine Naida Offpage SEO
Show Summary This podcast episode featuring Warren Laine-Naida shares a discussion on off-page SEO, arguing that it has become more important than on-page efforts in the current digital landscape. The guest speaker suggests that with the rise of AI-powered search results and increasing use of social media for discovery, focusing solely on website optimization is…
