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Episode 501 Copywriting With Todd Jones What Is Differentiation?

ByRob

Show Summary This podcast episode features a discussion between Rob Cairns and Todd Jones on differentiation for service-based businesses. Jones emphasizes identifying a unique value proposition by asking key questions about one’s services and target audience. He proposes several differentiation strategies, including leveraging one’s story, refining one’s processes, providing exceptional service, establishing expertise and reputation,…

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Episode 500 A WS Forms Update With Mark Westguard

ByRob

Show Summary This Episode is deciated to Tiz Marrone for how she inspires me. This podcast episode celebrates the 500th episode of the SDM show, featuring an interview with Mark Westgard of WS Forms. The conversation centers on the growth of WS Forms, including new features like a CSS styler and numerous integrations. They also…

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Episode 499 Marketing With Bridget Willard Shoud You Be On X (Twitter)?

ByRob

Show Summary This podcast features a conversation between Rob Cairns and Marketing Expert Bridget Willard about the value of using X (formerly Twitter) for marketing. Willard and Cairns discuss the platform’s SEO benefits, emphasizing the importance of consistent posting and engagement. They also highlight X’s role in networking and building professional relationships, contrasting it with…

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