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Episode 537 How I Use Google Gemini AI Daily Practical Examples for Marketers & Creators

Show Summary In this episode, Rob discusses his perspective on artificial intelligence, emphasizing its role as a tool rather than a replacement for human expertise. He specifically details various applications of Google’s Gemini in his work, including generating podcast show notes, optimizing articles for SEO, creating graphics, and developing content for landing pages and a…

Email marketing

The “DoNotReply” Email Mistake: Why It’s Hurting Your Email Marketing

In email marketing, maximizing engagement is key. However, one widespread mistake actively prevents this: using a “donotreply@” sender address. My frustration peaks seeing companies invest in email lists only to shut down communication immediately. Sending from “donotreply@xxx.com screams disinterest. It tells your subscribers, “We don’t want to hear from you.” This directly contradicts the foundation…

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Episode 536 Conversions On Your Website With Matthew Stafford

Show Summary This podcast episode of the SDM Show, hosted by Rob Cairns, features Matthew Stafford discussing website conversion strategies for e-commerce businesses. They explore key elements influencing conversions, such as website speed, checkout processes, button placement and text, and the importance of understanding user behavior through heatmaps and recordings. Stafford shares his journey into…