Show Summary This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including…
Show Summary Rob Cairns talks to Todd Jones aboit Whats The Point. Show Highlights: 1. 5 questions as part of your value prop. 2. How to make your value prop? 3. You need a write a value prop for your newsletter. Show Notes Hey Everyone, Rob here and I am with my friend Todd Jones….
Show Summary Rob Cairns talks to Todd Jones about 3 podcasts you should write. Show Highlights: 1. What 3 blog posts you should write. 2. Time involved in writing the blog posts. 3. Why write these 3 blog posts. Show Notes Rob here and today we’re doing our copywriting with Todd Jones segment. Hey, Todd,…
Show Summary Rob Cairns talks to Todd Jones about creating demand. Show Highlights: 1. What is demand? 2. How to include demand in copywriting. 3. How VHS made a demand. 4. The best product does not always win. Show Notes Hey Everybody, Rob Cairns here. And today I’m here with Mr. Todd Jones, and we’re…
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